Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/3401610/c66384ca-ceb6-486d-bf2c-fd87c5db7fdd "Hills & Waves is a sustainable skincare brand from the UK, that takes inspiration from the natural environment of British shores. Their products are formulated around powerful active ingredients such as sea moss, sea minerals, sea lavender or sea buckthorn, sourced from the shores and their surroundings. The new identity for this brand needed to reflect the passion for local ingredients and innovative formulas. In order to achieve that, the brand was kept in a minimalist style with a little touch of whimsy. Illustrations featured on the packaging designs are custom abstract landscape paintings inspired by the windy shores of the UK, with their cool bluish-green colours and rough texture, providing a strong contrast to the otherwise clean and minimalist feel of the brand.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/73e8f994-baf1-4662-8d1a-ee15ca55bad9 "Kajo Cosmetics is a sustainable beauty brand from Finland, born out of passion about Nordic nature and eco-friendly cosmetics. It’s all about finding balance and harmony in everyday life. They aim to use the wealth of native ingredients to help reduce the negative effects that the harsh Nordic climate has on the skin by creating products that moisturise, nourish, and answer the needs of their practical, health- and wellness-conscious audience.
We worked together to create their brand identity, packaging as well as their website. The high-quality, modern, crisp and fresh look of the brand is reflected on the minimalist grey boxes and glass bottles with an elegant touch of beautiful, eye-catching copper foil. The natural, minimalist look inspired by the cool Finnish climate is also the theme of the Kajo Cosmetics website that heroes their amazing products as well as the natural Nordic ingredients that they’re made of.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/0d8edb65-84ed-4d7c-96e3-a876184c889a "Right at the beginning of the pandemic, one of my amazing clients, Cattywampus, asked me to create a packaging design for their face masks for young children and their parents. The design that we’ve created together is simple, clean and minimalist – front and back. The little window on the front of the packaging shows the colour of the mask inside. At the same time it creates a colourful cape and a superhero mask for the little Undercover Hero. This project has meant a lot to me and it can be summed up in this beautiful sentence that you can find on the back of the pouch: “I know times are a little wibbly-wobbly and topsy turvy but I can do my part to make it a wee bit better.”")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/4ac090be-ac84-420a-a212-08774ad33bb3 "Olla Granola is a brand offering products that are truly delicious but containing only healthy, nutritious ingredients. The crucial element of the project was the choice of an eco-friendly packaging. Then, in order to reflect the highest quality of the products, as well as the natural, organic qualities of the brand, each flavour of granola was paired with a minimalist watercolour illustration that was inspired by the colours of the main ingredients in each product. These simple illustrations provide a chic, modern look with interesting, eye-catching textures, allowing to easily differentiate each flavour. The modern, stylish character of the brand was also achieved by focusing on a chic style of the font system, forming a high quality base for the entire brand identity. Simple and elegant.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/fbd62edf-3b38-408a-b4f6-0254a5f075d5 "Gårde is a natural and organic cosmetics brand that celebrates ingredients in their most natural form. They needed minimalist branding and packaging design with hand-drawn illustrations to compliment their brand aesthetics.
I developed a simple and sophisticated label design as a way to answer for the increasing consumer need to simplify life. I chose soft colors contrasted with white lined illustrations to reflect the unity and simple beauty we see in nature. Because just like in nature — less is truly more.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/ebf05ca5-d909-4bc2-a831-51acf77dd667 "Rock & Roses is a brand born out of passion about beauty, health and wellness and fascination with the power of nature. Inspired by the strength and fragility of nature, Rock & Roses aim to harness the power of minerals from earth and botanical ingredients to deliver innovative beauty, health and wellness products. For Rock & Roses, beauty aspect of the products is as important as the health aspect.
For this project the goal was to create attractive, beautiful, cool looking products that the customers would be proud to use and share, just like the ones made by their favourite cosmetic brand. While designing the packaging, I wanted to keep things simple, but at the same time show the creative side of the brand and echo its natural roots. What I created is a paint splatter pattern featuring some natural colours from the brand colour palette with an addition of copper foil details. The patterns provide a creative detail and at the same time give a feeling of a natural texture.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/51fa4635-a1b2-4b6f-920b-6b63474c9f02 "Happy & Humble is a brand born out of passion about spreading joy to the local community and people all over the country. Inspired by feelings of gratitude and appreciation, Happy & Humble aims to help spread happiness in a way that isn’t ostentatious and to brighten the recipient’s day and home with all-natural scents, treats, and items packed in beautiful gift boxes. I had a pleasure to work with the lovely founders of this wonderful brand to come up with their new brand identity and some concepts for packaging items. The result is a fresh, modern, premium brand identity with a warm, joyous, personable touch. The perfect way to brighten someone's day.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/fa577dd0-ba69-4b65-a297-9cfd02bb7fc8 "My cooperation with Phalena Haircare started from a small label design project and with time developed to encompass a wide range of projects, from brand strategy to custom shipping boxes, tissue paper patterns, and more. It’s always a pleasure to be invited back to work on new elements of a brand and to watch it grow and flourish.
Inspired by Portitia Phalena, a rare type of an exotic butterfly, Phalena Haircare aims to use the power of natural, sustainable, exotic ingredients to help transform your hair by creating delicate, yet effective and powerful haircare formulas without silicones, sulfates, artificial fragrances or any other harmful ingredients. And it’s exactly the natural, exotic ingredients that inspire the look and feel of the brand. Delicate, warm colour palette with minimalist hand-painted illustrations of the key ingredients tell a story of a feminine, whimsical brand that cares for your hair in a natural, sustainable way.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/20190290-c967-4a9f-a8e0-e25afc2ebf8b "The founder of Wagleaf Organics, Kristen, came to me with an already developed brand identity and asked me to create some packaging designs for her new natural and sustainably made dog treats. The brand is all about creating a new culinary experience for your dog. They use high-quality, unique, locally sourced ingredients and creative, thoughtfully crafted recipes and the goal of the packaging design was to reflect that. The result is a natural, minimalist, sustainable box with a subtle farm to table feel. The packaging features hand painted illustrations of their fantastic ingredients and a leaf shaped cutout that shows the beautiful treats inside. A true farm to paw artisanal treat for the four-legged foodie.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/bf42717c-4669-410c-bd07-2799d312e7e0 "This cool and easy brand identity and packaging design project was developed for a modern CBD brand Half Six, who wanted to capture a fun, relaxed beach vibe in their product range of infused water, oils and gummies. The Half Six products were created to answer different needs that its user can have during the day, from the morning boost, through the afternoon lift to the evening chill, and the packaging designs reflect that. It’s achieved by the use beautiful photography expressing the mood of the particular part of the day that each product was created for, paired with a soft pastel colour palette and a cool, sleek touch of charcoal grey. Eco-friendly packaging choices add a notion of the environmental values that the brand stands for and that are appreciated by their audience, further enhancing the brand connection. It’s a fresh, modern take on a CBD brand identity that’s easy, relaxed and bold in its simplicity.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/5bec1360-0350-4fe8-b490-87a8e9f5237a "Dot Dot Dot Bakery needed strong branding, illustration, and packaging design for all their coffee cups, baked goods, and to-go items.
I developed a simple, yet refined brand identity and packaging design that would play into the theme of their brand name with circular design elements in the logo and a circular, organic shape pattern for their packaging. The design is bold in its simplicity and lets the goodies inside speak for themselves.")
:format(webp)/99designs-work-samples/work-sample-designs/3401610/fca5b33e-5211-488c-be3b-695f27dbf5b4 "The Hiding Spot Brewery was one of my favourite design projects. For this project I created product names, and label designs with custom illustrations for a line of craft beers. I developed the product name for each beer as a humorous play on the brand name. Each beer name is complemented by matching minimalist illustrations for an elevated experience. I chose to use a black and white colour scheme with a bold pop of colour to convey a clean and simple concept with a fresh, cool flair for this craft beer brand.")
About
Hello!
I'm a brand and packaging designer with over 10 years of experience in business and marketing. If you’re looking for a designer, who is knowledgeable about design and understands the business and psychology behind the products at a deeper level, then I’m your perfect partner to help you tell your story and connect with your audience.
Visit my website to see some of my favourite past projects:
www.karolinakrol.com
Member since:
August 16, 2018
Reviews
"Karolina did a fantastic job on my project and she was able to complete in the timing that I needed! I was under a time crunch and Karolina did superior work. All of my branding is matching and cohesive looking. Such beautiful creations!"
Anonymous client
reviewed over 3 years ago
"Always a pleasant experience and quick turnaround time!"
Anonymous client
reviewed over 3 years ago
"Karolina did a nice job! I am very excited to showcase my design for my brand!"
Anonymous client
reviewed over 3 years ago
"I have come to always expect super great work from Karolina! She is the best in her profession, highly skilled in design, and offered a super quick turnaround time to a project I had with a deadline rapidly approaching! Thank you Karolina!"
Anonymous client
reviewed over 3 years ago
"Karolina never disapoints on projects. Karolina worked on a mood board for my brand and the process was so smooth. She is excellent at communicating all details or questions about the project. I am very happy with my finished project. Also for the strat..."
infFB
reviewed over 3 years ago
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