Portfolio
:format(webp)/99designs-contests-attachments/153/153703/attachment_153703083 "Second logo variation for this company, after analysing and reflecting on my previous design based on rated logos.
I decided focus on light as a concept to reflect the purpose of a 'Spotlight'.
Stars go throughout the company name, and rays of light beam from the peak of the I, to form a circle which frames the logo perfectly.
A shooting star beams and intertwines through letters, to reflect the spear piercing the A within the 'Spears' branding, and this is done in a youthful and energetic way.")
:format(webp)/99designs-contests-attachments/153/153672/attachment_153672932 "The brand revolved around donating sports equipment. To visually recognise I used a Dartboard with a Dart hitting bullseye, which is also a coin falling into a donation box. This blends the donation and the sport.
Furthermore, 'Replays' is suggested by a subtle spinning arrow replay icon, and the arrow is also used within the 'S' of replays for a unique lettermark.")
:format(webp)/99designs-contests-attachments/153/153671/attachment_153671561 "In the brief it stated that this has to remain in line with the current Spears branding, from this I recognised the font, placement, and the spear piercing the A. I took this component and made it form the letter I of Spotlight, as well as a Spotlight itself. This component blends the 2 logos coherently.
Furthermore, the O is a playful variation of the smiling theatre mask, further accentuating the youthful and performing arts aspects.")
:format(webp)/99designs-contests-attachments/153/153665/attachment_153665041 "Logo concept for a jiu-jitsu company, Takumi. Wanted the Takumi japanese spelling as its focal point, and similar to the 'Atama' brand logo.
A Ukiyo-e stamp style adds a lot of unique and identifiable features within the logo.
Ukiyo-e itself runs off dedication, carving out wood ready to be printed. This reflects the idea of their brand perfectly, with Takumi referencing the 'extraordinary level of expertise through years of practice, discipline and dedication.'
The Ensō circle framing the logo 'is associated with enlightenment, emptiness, freedom, and the state of no-mind', symbolising peace, harmony and acceptance.
I also maintained the red and white colour palette which is iconic Japanese colours, but also added a white on black variation, showing the versatility of the design.")
:format(webp)/99designs-contests-attachments/153/153555/attachment_153555882 "Logo concept for an architecture company within Rural areas. There was attention brough to including tree rings, to pay homage the the trees lost during the building process.
Conceptually I blended housing with nature, with the centre focus point being the tree rings.")
:format(webp)/99designs-contests-attachments/153/153549/attachment_153549702 "This was a design for a business focused around the use of Hay and Straw. Key words included presenting their teamwork, bonds, and how 1 straw is weak, but multiple together become strong.
Conceptually this included 2 hay bales connected in the centre to form the S of Straw, but also present the strength of bond within the business.")
:format(webp)/99designs-contests-attachments/153/153530/attachment_153530167 "Logo concept for a tea crystal company, revolving around healthiness and natural ingredients.
2 key components being the leaves to form peaks to the start and end of the brand name, adding identifiable components, and using splash of colour to grab attention.")
About
I primarily create Poster designs, or Graphics for merchandising use. These feature meticulously crafter styles which relate well to the brand I am creating for, accentuating their identity or pushing it down new avenues.
I graduated in a Fine Art course, and during university I completed work experience at Fluid Design. Ever since then continued pursuing my newly-found passion and skill set.
Country:
United Kingdom.
Member since:
September 11, 2024