Portfolio
:format(webp)/99designs-contests-attachments/88/88622/attachment_88622054 "Unlearn Marketing Magazine is a publication with a target audience of female entrepreneurs between the ages 25 and 40. The readers are modern and savvy, and the design needed to emulate the identity of those readers.
Women who own businesses are bold and bright. Instead of going with stereotypical feminine colors, I chose bright red and blue to complement the neutral pink-beige and gray colors. The logo was also adjusted to be more updated and show authority. There is a contrast of soft yet assertive in the overall identity, and it feels empowering. I believe these choices work really well in demonstrating the duality women have to juggle in the business world.")
:format(webp)/99designs-contests-attachments/88/88217/attachment_88217464 "Mint is an industry leader in event design, lighting and DJ talent. I wanted to create something hip and clean to represent their brand, so I used sharp shapes and bold headings.")
:format(webp)/99designs-contests-attachments/70/70248/attachment_70248884 "A redesign for a fitness publication. The client desired more functionality in chart styles and better breaks between content. The solution was bolder imagery and separating information in chunks.")
:format(webp)/99designs-contests-attachments/63/63599/attachment_63599131 "Bright, loud, quirky, angsty. That pretty much sums up the '80s, so that was my focus for the mood.")
:format(webp)/http://s3.amazonaws.com/projects-files/48/4815/481519/14ad1290-f9f0-4dab-a711-f396c70e216a.png "Dori Dori is a shop that sells flashcards for children learning language. \"Dori Dori\" is a phrase that comes from a developmental game Korean parents play with babies.
I created an abstract logo with circular shapes for an exuberant vibe that promotes active learning.")
:format(webp)/99designs-contests-attachments/87/87863/attachment_87863149 "Hello Mondays is a human resources company that focuses on helping clients retain that work-life balance. I wanted to put a play on the wording, as well as keep a positive vibe to the look.")
:format(webp)/99designs-contests-attachments/78/78815/attachment_78815162 "Client asked for a new logo to complement current logo, which had a rounded serif font using quote marks as a part of the main design. I took those concepts and used a jelly bean mascot to put a play on the 'beans.' Quote marks were used for the jelly bean's arms. Overall, the logo is more approachable.")
:format(webp)/99designs-contests-attachments/78/78853/attachment_78853525 "Client wanted a logo for a Tokyo cafe to express travel/journey yet maintain environmentally friendly vibes. Greens are used to express both. Although iconography is simplistic, combined elements put focus on the customized typography for a timeless look.")
:format(webp)/99designs-contests-attachments/92/92111/attachment_92111151 "In these campaign ads, I used circular shapes to form a central graphic that would draw readers in. The shapes are circular to represent bicycle tires, and the lines behind them guide the reader throughout the spread. The lines also communicate a sense of motion and journey.
The color palette was inspired from the company's logo files. I liked the yellow because it gave a feeling of energy/warmth and contrasted nicely with the desaturated photos for balance.
These magazine ads were given a typographic treatment that would make it easy to input many different messages while still adhering to the brand.")
:format(webp)/99designs-contests-attachments/89/89003/attachment_89003503)
:format(webp)/99designs-contests-attachments/87/87684/attachment_87684625)
:format(webp)/99designs-contests-attachments/91/91923/attachment_91923275 "I wanted to create something that takes an interesting, artistic spin on the book title, so I played with the text in a way that would make the reader's eye follow a spiral into the main image in the center.")
About
Hi! Anna here. I naturally gravitate towards newspapers and magazines (no, print is not dead). You could say I'm curious; I believe everyone has a story to tell and I love to hear them. As a graphic designer, I collaborate with clients to piece together that message.
Currently I'm tuning up my illustration skills, and I want to pick up more knowledge on web design. (Wonder how I'm doing with my illustrations? Check out my profile avatar!)
Country:
United States.
Member since:
April 04, 2013
Reviews
"Anna is wonderful to work with! Very committed to delivering a high quality product."
LeanneK
reviewed over 6 years ago
/projects-files/54/5465/546524/4c558b05-2953-43c6-aa27-883b2facacdd.png)
"Fast turn around time and implemented feedback well."
Anonymous client
reviewed almost 7 years ago
