Portfolio
:format(webp)/99designs-contests-attachments/157/157711/attachment_157711084 "This logo for Dano’s Italian Ice strikes a perfect balance between freshness, simplicity, and heritage—just like the product itself. Inspired by the brand’s core values and the traditional roots of Italian ice, the design features a stylized swirl of icy texture. The swirl sits atop a red-striped cup that subtly nods to the tricolors of the Italian flag, honoring Sicily—the birthplace of Italian ice.
The soft green leaf topping adds a sense of natural freshness, while the clean, minimalist execution mirrors the product’s purity: just three ingredients, nothing more. The bold typography grounds the design, pairing simplicity with strength to reflect a product that’s both lush and light. The logo also subtly hints at the traditional scoop tool through the curvature of the swirl—connecting taste and craft in one cohesive, inviting visual.")
:format(webp)/99designs-contests-attachments/157/157809/attachment_157809383 "The Empire Association Baseball League logo features a dynamic and classic design that represents a statewide baseball league in New York. Set within a bold, rounded badge shape, the logo showcases a poised baseball player mid-swing, embodying the competitive spirit of the game. Behind the player, a silhouette of New York State reinforces the league’s regional identity. The name “Empire Association” curves above the figure, while “Baseball League” is prominently displayed in strong, athletic typography below. With its navy and light blue color scheme, this logo conveys tradition, strength, and community pride—perfectly capturing the essence of a league that brings together baseball teams from across the Empire State.")
:format(webp)/99designs-contests-attachments/157/157793/attachment_157793260 "The Win With Weiss logo perfectly embodies the spirit of a modern sports betting brand with a focus on success, simplicity, and fun. At its core, the design features a playful stick figure in a suit, confidently holding up a stack of gold coins — a visual metaphor for financial victory and trust. This crisp illustration communicates the brand’s promise: helping people win and make money.
The typography is bold, rounded, and approachable, reinforcing a friendly yet professional tone. The word “WITH” is highlighted in a warm golden hue, drawing the eye and subtly mirroring the color of the coins. This touch ties the elements together while signaling wealth and positivity.
The overall design is minimalist and clean, making it versatile for use across apparel, digital platforms, and merchandise. It communicates a single strong idea: “bet smart, win big” — with Weiss.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/47b15697-7359-4503-a256-483ceab960c6 "The label and packaging design for Be Hoppy, Wormtown Brewery’s signature brew, pays tribute to local Worcester legend Harvey Ball—the creator of the original smiley face graphic. Drawing inspiration from this iconic symbol of positivity, I built the visual identity around a bright, bold yellow that instantly evokes the cheerful energy of Ball’s creation. The design blends modern craft beer aesthetics with a playful nod to Worcester’s creative roots.
Clean lines, eye-catching typography, and minimalistic layout choices allow the smiley-inspired elements to take center stage, while still feeling fresh and contemporary on shelf. The result is packaging that’s instantly recognizable, emotionally resonant, and a true celebration of local pride—with a wink and a smile.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/ceb2787e-43b4-4194-a7eb-b3ae7f974a7c "The label design for Liquid Hoptimism takes inspiration directly from the beer itself—bold, layered, and full of character. At the heart of the design is a stylized hop cone, built through a series of overlapping graphic layers. Each layer plays with transparency, texture, and color to reflect the depth and complexity of this Double IPA.
Just as the beer reveals new notes with every sip—bright citrus, piney bitterness, and a smooth malt backbone—the hop graphic is designed to unfold visually, offering something new at every glance. The intentional layering mirrors the brewing process: nuanced, intentional, and crafted for impact. This isn’t just a label—it’s a visual representation of Liquid Hoptimism’s flavor story.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/9824140c-fb64-40f7-b088-cceb26a6991d "For For Life Nutrition, I crafted a brand identity that balances upscale elegance with a modern boho feel. Inspired by the vibrant, tropical essence of South Florida, the design reflects both femininity and the local aesthetic through its color palette.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/0f5d2810-737f-49b3-9e4c-3f3d47176465 "The logo I created for Wormtown Brewery is rooted in local pride and iconic symbolism. Located in Worcester, Massachusetts, the brewery’s identity is closely tied to its hometown—which inspired the prominent use of the letter “W” as the foundation of the design. This bold, graphic W serves as a strong visual anchor, representing both the Wormtown name and its Worcester roots.
A key influence behind the logo was Wormtown’s flagship brew, Be Hoppy, a playful nod to Worcester native Harvey Ball, the creator of the original smiley face. To honor this connection, I incorporated the smiley’s signature bright yellow into the logo’s color palette, giving the design a cheerful, distinctive punch while reinforcing the brand’s local story and character. The final result is a bold, modern mark that feels both fun and meaningful—just like the brewery itself.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/09288056-a76a-461a-9a1f-29da1c445504 "For this Pilates studio branding project, I designed a logo featuring a continuous line icon that beautifully captures the essence of Pilates. The single, flowing line represents the seamless integration of full-body and mind-body exercise, embodying the fluidity and grace inherent in Pilates practice. This minimalist yet expressive design reflects the studio’s commitment to balance, strength, and well-being.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/a3f4f455-7883-4f40-84d6-ea315dce4a2f "Tasked with crafting their identity and packaging I embarked on a mission to capture Craftwell's essence through logo, label, and packaging design. Embodying the brand's commitment to real fruit flavors, the design strategy revolved around showcasing the vibrancy of the region's fruits in a visually compelling manner. By infusing the logo with elements inspired by the Pacific Northwest, I established a connection to Craftwell's origins. The packaging design, with its prominent fruit visuals, not only served as a testament to the brand's dedication to quality but also differentiated Craftwell in a competitive market, expressing its ability to deliver flavor, fun, and energy with every sip.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/e4edf5b7-c16a-471f-8d46-c3213a724be4 "For Get Lost RV, the client wanted a clean and simple logo that seamlessly incorporated the company initials while reflecting the spirit of outdoor adventure. I designed a bold and minimalistic emblem that evokes the excitement of RVing, capturing both the journey and the freedom of exploring nature.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/b80e8c44-071b-48e2-a51f-65043e004bd5 "For the Newsfeed Cafe, located in the Boston Public Library, I designed a logo that merges a coffee mug with a microphone. This visual combination reflects the cafe’s unique feature of hosting weekly live broadcasts, blending coffee culture with vibrant conversation.")
:format(webp)/99designs-work-samples/work-sample-designs/11799969/668ce7d9-c142-484b-a4cc-2871e567ac89 "Wyder's Hard Cider, a Vermont-born brand under the Vermont Cider Company, tasked me with redesigning their packaging to reflect a laid-back, Californian vibe. We brought each cider to life through vibrant, graphic fruit illustrations, perfectly capturing the brand's top-quality and refreshing appeal")
About
Multidisciplinary designer with nearly 20 years of experience crafting brand identities, packaging, and campaigns that connect and inspire. I bring strategic thinking, clean design, and a collaborative spirit to every project—helping brands tell their story with clarity and impact.
Country:
United States.
Member since:
April 29, 2025
Reviews
"5 stars!!! Jessica did an incredible job bringing our vision to life. She provided multiple design options and colorways that truly captured what we were aiming for. Her branding expertise was a major asset throughout the process, and she added tremendo..."
rasyel.lopez
reviewed about 2 months ago
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