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giles.mountford got their new product packaging by running a design contest:
Check out giles.mountford's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Other color requirements
CMYK: 0/85/100/0 Jager orange - We are moving away from black and orange to forest green, orange and Gold, but i do not yet have Pantones for these The colours above are the core colours, touches of other co lours can be used
Company name
Jägermeister UK
Existing website
http://www.jagermeister.co.uk/en-gb/home/
The Brief
Product name
Jägermeister
Description of the product
Since 1878 the Mast family has been cold macerating 56 secret herbs and spices and resting the product for more than a year in oak barrels to create the world's number 1 herbal liqueur and the UK's 2nd biggest spirit in the On-Trade. The product is perfection and the brand is irreverent. We are striving to bring the brand upmarket and away from messy nights and jager-bombs through our music program, providence, history and 56 herbs and spices that make up the drink. But we retain a sense of excitement and adventure, we work with djs and bands, graffiti and tattoo artists and the coolest bars, clubs and restaurants.
Description of the product target audience
People looking for a good time with a quality product. Male and Female even split 20-35 Interested in music, going out, and having having a good time with their friends. We take a large bar and stage to UK festivals every year staging some of the best up and coming bands, MCs and djs, the people coming to the Jager-Haus are our core audience, see attachment for some pics.
The Brief
Style attributes
The Brief
Design needs
A box to give the bottle stand out on shelf this Christmas, it should have a footprint not much larger than an actual bottle, should be robust, quality and eye catching. We are looking for irreverent and exciting design that creates strong stand out amongst other spirits brand - Jagermeister is bold and exciting, appealing to younger consumers looking for something different for their party. While the box will be in store at Christmas, the design shouldn't be Christmas themed I have collected some inspiration here on Pinterest https://uk.pinterest.com/giles1563/jagermeister-99designs/ this is very much just a thought starter and not prescriptive Check out our instagram here: https://www.instagram.com/jagermeisteruk/?hl=en Don't be scared to go BOLD!
What to avoid
Jager-bombs or any mention thereof. We are moving the brand to shots, cocktails and our long serve ROOT56 served with ginger beer and lime and cucumber slices. Anything too Christmas themed eg santa, christmas trees, baubles, tinsel etc etc
Package dimensions
Box: h 227mm, w 92mm, d 65mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
giles.mountford collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Excellent Work, Thank you Luana.
Herbalvalley GmbHAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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