- Home
- Product packaging
- Product packaging contests
- Premium Packaging Design for "PureSea Shrimp · 龙井虾仁"
hwhite0702 got their new product packaging by running a design contest:
by ChlyangPremium Packaging Design for "PureSea Shrimp · 龙井虾仁"
Check out hwhite0702's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
Captain Jack‘s
Existing website
https://www.youtube.com/@cj10010/videos?app=desktop
Product name
PureSea Shrimp · 龙井虾仁
The Brief
Description of the product
"Longjing Shrimp" (龙井虾仁) is a famous Chinese delicacy from Hangzhou, where fresh shrimp is cooked with the aroma of Longjing (Dragon Well) tea leaves. It represents a perfect balance of freshness and elegance. Our product brings this cultural heritage into a premium frozen shrimp line — healthy, chemical-free, and naturally delicious.
Description of the product target audience
Middle- to high-income consumers who care about quality seafood and international flavors. Targeted at both Asian and Western markets, especially those who appreciate gourmet and cultural fusion food experiences.
The Brief
Style attributes
The Brief
Design needs
We need a premium shrimp packaging design for frozen shrimp, highlighting both cultural heritage and modern international appeal. Key requirements: 1. Title Area Chinese main title: "龙井虾仁" in elegant calligraphy, emphasizing cultural refinement. English subtitle: "PureSea Shrimp" in clean, modern sans-serif, for international clarity. 2. Selling Points (icons on top-right or bottom-right) ✅ Chemical Free ✅ IQF Frozen ✅ Premium Quality 3. Product Slogan (banner style) Chinese: 不忘初心 · 臻纯鲜 English: Naturally Pure · Premium Taste 4. Visual Direction Background: blend of Longjing tea elements + ocean freshness + healthy lifestyle symbols. Main Image: a crystal-clear shrimp with subtle tea fragrance effect. Colors: green with silver/gold accents to highlight premium and refreshing style. Overall Style: fusion of Chinese calligraphy and modern minimalism — balancing tradition with international design.
What to avoid
Avoid overly cliché “Chinese takeout” design tropes (e.g., dragons, lanterns, red-gold kitsch). Do not use realistic tea leaves overpowering the shrimp — tea should be subtle, symbolic. Avoid clutter — design must look clean, premium, and suitable for international retail shelves.
Package dimensions
2 lbs standard frozen shrimp pouch
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
hwhite0702 collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Quality work, cooperative attitude and quick response. Highly recommend.
hwhite0702Along the way, they met lots of talented designers…
![The avatar of DG[Graphix]](/avatars/users/2636648/96)
We think contests are a super fun way to get design.
Recently completed contests:
design packaging for a nootropic candy
people 16-25 years old trying to make money online. someone who want energy + focus while working/going about life but
entries
designers
Secret Creamery X Squishmallows
Kids and middle aged women who love Squishmallows
entries
designers
Pouch design for beauty supplement
Typical customer is a beauty-conscious woman aged 25+ who values high quality, effective formulations. She seeks premium
entries
designers
Create a Design for Unique Rum Bottle!
This will be gifted by one of our clients. The end receiver will likely be wealthy with sophisticated taste.
entries
designers
Buffalo Ranch Avalanche Beef Jerky Packaging Design
Our core audience is predominantly male, ages 25–44, based in the U.S., with a love for craft snacks, bold flavors, and
entries
designers
The Cocoon
The Cocoon is a memorial jeweled keepsake bag that holds a small urn with a loved ones ashes when shared with family mem
entries
designers
Badass book cover for medieval war
Target audience is young adult males, fans of history
entries
designers
Magic Comedy Club
The Magic Comedy Club is Paris’ newest comedy hotspot – a unique venue that fuses the wonder of magic and mentalism with
entries
designers
Design a PP Presentation for a lecture about True Crime Hauntings
I am looking for someone to design a powerpoint/keynote presentation template for my lecture about true crime related ha
entries
designers
Residential and Commercial Real Estate Developer Logo
Boise Land and Building is a real estate manager and developer in the Boise Idaho metropolitan area
entries
designers
Aspirational & Modern Logo - DO NOT INCLUDE SLOGAN
We are a new home broker - connecting buyers and builders and helping buyers find land, obtain finance and then eventual
entries
designers
Check out other food & drink design inspiration
by smashingbug
by interaksi
by artiss03
by SRGrafica
by ilonaGi
by tumpa mistry
by smashingbug
by gianni88
by goopanic
by YaseenArtWe love talking design:
4 months ago | 23 min read
12 months ago | 9 min read
last year | 15 min read