Both Tyson and Ocean Spray use blue as the dominant color with a white accent for their corporate logos. This is typical of larger companies that appeal to the general public because blue and white are typically “safe” colors.
However, what’s interesting is that Tyson uses different logos for their corporation and for their food products. The red, yellow and white logo
on their food products is a lot more attention-grabbing and energetic—better for attracting customers from a supermarket shelf—while the tranquil blue appeals more to investors and business prospects. This distinction perfectly illustrates the importance of considering business goals when choosing brand color schemes.
Ocean Spray, on the other hand, uses blue uniformly. Perhaps this is because the blue works best with the aquatic theme that ties together their logo image (a wave) and their very name combining two water-based words.
Compared to the first two, the logo for Annie’s seems to break form, just like the company itself does with its organic and natural products. Using only yellow would make this logo seem almost passive, let alone be hard to spot on product packaging, so the brand outlines it in a bold black. This complements the somewhat passive yellow with more strength, without turning aggressive. The purple accent keeps the brand quirky and unique.
Not all agriculture logos need to be so involved. Kellogg’s simple and timeless logo is also one of the most recognizable. The use of only red, one of the most dominant colors in the spectrum, is enough to keep the logo interesting and attract attention, despite it being only a wordmark. (That’s not to say the designers were slacking off: notice how the second L is slightly larger than the first, a strategic choice to make this “simple” logo look more aesthetic.)