Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/639600/4652429c-5f2c-49ad-8821-b45050791dcd "Uma arte que combina tipografia expressiva e ilustração digital em perfeita harmonia, divertida, familiar e cheia de apetite visual.
Mais do que uma frase, “Eu Treino Para Comer” é um lembrete de que a vida é feita de equilíbrio (e de bons lanches). 🍕💛")
:format(webp)/99designs-work-samples/work-sample-designs/639600/e33f405d-3d3f-4132-a0e1-5bef047dce52 "Designed and art-directed the cover for Dental Practice Hero by Dr. Paul Etchison, a bestselling book for dental professionals.
The design celebrates the “everyday hero” through simple illustration, bold typography, and a confident color palette, capturing the transformation from ordinary practice to extraordinary experience.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/65278b85-3339-4d1d-992c-c2eca8bc407c "This project showcases the complete cover design and art direction for Coming Home to a Better Practice by Angela Davis Sullivan, a nurturing, no-nonsense guide about leadership and building a better work culture.
I was responsible for the full creative direction and design execution, from concept development to final artwork. The goal was to visually reflect the book’s theme of warmth, growth, and authenticity, “coming home” to a more grounded and human approach to leadership.
The final design combines natural textures, calm tones, and approachable typography, creating a visual identity that feels both professional and personal. Created in collaboration with Wellput Custom and Content Design using Adobe Photoshop and Illustrator.
⭐ The book currently holds a 5.0-star rating on Amazon.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/a7fdb5f5-13b5-489f-95f4-1e6eab36fdfc "ImaginInk is a concept landing page designed to explore storytelling, creativity, and user engagement through a clean and conversion-focused layout.
The project involved research, wireframing, and visual design to create a consistent and intuitive experience that balances aesthetics and usability.
This design emphasizes hierarchy, simplicity, and emotional connection, turning imagination into interaction.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/d7dfe864-8d57-4a7f-b34e-aedc68370274 "We needed to ensure our landing page aligned visually and tonally with both our brand and web app.
The old version felt disconnected, like it belonged to another company. That lack of cohesion hurt recognition and trust.
We decided to go all in and change everything.
Revamped the entire layout to mirror the web app's look and feel
Applied consistent typography and color system that matches our brand book
Updated imagery and messaging to reflect our product’s value better
Tools: Figma + Photoshop
Worked closely with our product manager to align on goals.
Conclusion: If your brand feels disconnected across platforms, it might be time for a revamp. Even small tweaks in alignment can spark big changes in how users remember and trust you.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/b72022c4-385a-4b97-a659-2211c7118561 "Developed a book cover that balanced medical authority with warmth and approachability for families. The goal was to communicate a complex health topic through a friendly, trustworthy, and visually engaging design.
Explored multiple visual directions inspired by airflow, vitality, and breath. The final concept combines a tree-lung illustration with a vibrant orange palette to symbolize life and energy. A playful hand-drawn title font contrasts with professional typography, creating both credibility and emotional resonance.
The design helped the book Airway is Life stand out in the health and wellness space, achieving Amazon Bestseller status and becoming a recognizable part of the author’s brand.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/71b44083-4da5-4bce-b140-2f69d37b0d7a "I created a UI concept for the CoinSmart app, focusing on clean layouts, intuitive navigation, and a seamless user experience. My role included wireframing, interface design, and exploring visual directions that aligned with the brand, resulting in a modern and user-friendly concept.")
:format(webp)/99designs-work-samples/work-sample-designs/639600/70ce1685-4c2b-45d8-bf98-96bded95a1f6 "I designed the CoinSmart landing page in 2020 from the ground up, when I joined the team as a web designer. I was responsible for the entire process—from wireframing to creating custom graphics and conceptualizing animations—delivering a complete and engaging final product.")
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About
I’m a designer from Natal, Brazil, where my love for art began early and grew into a career in 2012 through international contests on 99Designs. Since then, I’ve built a global portfolio with clients in Canada, the U.S., and beyond. Over the past four years, I’ve specialized as a Product Designer in crypto, focusing on UX/UI and balancing form with function. Illustrator, traveler, and entrepreneur at heart, I thrive on creativity, curiosity, and adaptability.
Member since:
August 21, 2011
Reviews
"Alana is always fast and does AMAZING work. 1000% satisfied!"
laura.m.moriarity
reviewed about 10 years ago
"That was a great, sophisticated and fast responsive work. Thanks a lot."
Jbluecher
reviewed over 10 years ago
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"Alana has a great customer focus. Through the entire contest she managed to accommodate all changes I requested with lightning fast response. I would definitely recommend her services to other."
lachpete
reviewed over 10 years ago
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"Alana é uma excelente profissional. Séria, pontual, retorno extremamente rápido. Ela conseguiu traduzir exatamente todas as nossas solicitações em um design excelente! Recomendo-a fortemente e espero trabalhar com ela em outros projetos.
Alana is an ex..."
carolmborges
reviewed over 10 years ago
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