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Ralf Ludewig got their new product packaging by running a design contest:
by Loreley DesignErstelle Verpackungsdesign für eine neue Produkt-Range
Check out Ralf Ludewig's Product packaging contest…
The Brief
Design inspiration
Company name
Radeberger Fleisch- und Wurstwaren Korch GmbH
Existing website
www.original-radeberger.de
The Brief
Product name
Käsewiener PRO (Name steht noch nicht entgültig fest)
Description of the product
Wir wollen in naher Zukunft eine Produktgruppe (Würstchen) für Ernährungsbewusste launchen. Einige Kinderprodukte werden das Portfolio ergänzen. Allen Produkten ist gemein, dass ihnen pflanzliche, glutenfreie Proteine und Ballaststoffe zugesetzt werden. Dadurch kann der Fettgehalt deutlich reduziert werden. Ergebnis ist ein hochwertiges Wurstprodukt, dass geschmacklich den klassischen Würstchen in nichts nachsteht, jedoch einen gesundheitlichen Mehrwert bietet. Es sollen Impulskäufer angesprochen werden. Im Fokus steht das Produkt, nicht die Marke. Die Produkte werden neben anderen Würstchenprodukten im Kühlregal stehen. Daher müssen sie optisch auffällig sein und der Mehrwert soll klar erkennbar sein. Die Produkte sind noch in der Entwicklung. Wir bauchen vorerst Designansätze um die Einkäufer (LEH) zu überzeugen.
Description of the product target audience
14 – 49 Jahre, berufstätig, Besserverdiener, ernährungsbewusst, sportlich, neugierig, Early Adopter
The Brief
Style attributes
The Brief
Design needs
Wir benötigen Etiketten bzw. bedruckte Oberfolien. Das Produkt in der Packung soll teilweise sichtbar sein. Unsere Standard-Design können unter www.original-radeberger.de angeschaut werden. Wir wünschen uns jedoch einen Designentwurf, der komplett "out of the box" ansetzt und uns neue Käuferschichten erschließt.
Package dimensions
145 x 210 mm (BxH) als längst geteilte Doppelpackung
Attachments
The Brief
Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
File deliverables
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
Ralf Ludewig collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Super Ergebnis und sehr kreative Idee!
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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