Page One - landing page (Please refer to the attachment for the 2nd and 3rd page.)
Objective of landing page:
Yes, bookkeeping is a boring task, labor intensive and prone to error, but we want to make an exciting business out of it.
The over all goal for landing page is to be crystal clear of 1),2) and 3) below, and to generate excitement.
1. Web 2.0 style
2. Use white background with simple cartoon/clip art as visual aid
Use font size, boldness, and color to put information into hierarchy based on importance and relevance.
3. Clear information is more important than decoration
I want visitor to pay attention to the information, not the decoration.
Every decoration is useless until proven otherwise. The result should be that there is nothing I can delete safely from the page that doesn’t affect user understanding.
4. Don’t do
Don’t use a picture that is beautiful, but meaningless, e.g.: a mixed ethic group of people having a meeting, or a handsome guy in a suit smiling at you.
We don’t have logo now. Please help us design a bots logo (e.g.: a robot). The key is the web page in this contest, not the logo, so please prioritize your time. Don’t make it too similar with Google android logo.
There are 3 major content that should be on landing page,1) what we can do for our customer, 2) Net benefits 3) How it works
1. Service Provided
Bookkeeping service for small business, $150 per month
You need to draw a clip art, or abstract cartoon here. When visitors see this abstract art picture, they know we are doing bookkeeping.
Place a link to service detail page.
2. Net Benefits
Save you all the trouble in keeping financial records for only $150 per month (with a link to benefits detail)
You will be fully ready for year-end tax filing. Otherwise, your CPA will charge $150 an hour to sort out all your records.
Please use visual art aid here.
Also here should be a link to detailed Net Benefits page
3. How it work
1) Scan all your invoices (with correct mark, e.g. paid)
2) Put them into dropbox share folder
Please use visual aid here.
Big join button at noticeable place
Also place a link to how it works page.
Other minor contents: 1) Affiliates (should be a list of CPA firms, tax professional) 2) login link at top
Please refer to the attachment for the 2nd and 3rd page. Thank you!