Sunmark Federal Credit Union - Website Design

Sunmark Federal Credit Union

Sunmark Federal Credit Union is a full-service, community chartered credit union serving those who live, work, worship or attend school in Albany, Schenectady, Montgomery, Saratoga, Schoharie and Rensselaer counties in New York. Sunmark has assets of $400 million and serves more than 40,000 members and businesses.

http://www.sunmarkfcu.org

http://www.citi.com - We like Citi's use of page real estate for calls to action.

http://www.salemfive.com - We like how they pull local elements into the home page. We also like their navigational structure and the side bar that shows up on their home page. We don't, however, like their internal pages -- they're very plain.

http://www.boh.com - Like the look and feel. Don't like the complexity.

We're looking to see layouts for four different sections of the site:

(1) Home Page for main website
(2) Main Product Category Page (examples of this: Personal Banking, Business Banking)
(3) Product-Specific Page (examples of this: Checking Accounts, Mortgages)
(4) Home Page layout for blog

PLEASE NOTE: To be considered for final round, ONLY the HOME PAGE design will be required for initial submission. We'll be looking for the secondary designs in the second round.

Thanks for considering submitting your entry for our design contest.

We're looking to do a massive overhaul of our website -- a redefinition in how we communicate online with our member base and potential members. We're really looking to move ahead to more of a social attitude -- and speak to our member base with more of a conversational style ... friendly, warm, inviting.

With the amount of information that we have, it's easy to be on information overload. This is EXACTLY what we're trying to avoid. There's a fine line between simplicity and overload -- we want to sit on that line.

A few things of note :

(1) Because we're looking to go with a social attitude, we would like to prominently call out social media links -- Facebook, Twitter, and LinkedIn should show up on all pages in some manner.

(2) We're also looking to cross-post excerpts from our blog, RealTime. The design should incorporate this without being overbearing.

(3) Sunmark FCU and RealTime logos are attached to this brief.

We'll provide feedback throughout the design process. Thanks again and good luck!