Ancestry.com - very humanized look for a heavy data website. Many links contribute to a low bounce rate. Very obvious call to action.
We're looking for an amazing redesign of our homepage. Our primary objective is to sign up more customers. Our current bounce rate is 32.3%. Customers who search or browse to find our content are equally valuable. The goal of this page is to get users to begin a Journey of Discovery. They are searching for something. We would like them to do a search or browse to explore our content.
The "link orgy" at the bottom of the page needs to remain on the page for SEO but it can be presented better graphically.
The final design needs to load in under 2.0 seconds on gtmetrix.com. Only designs that will be able to meet this criteria are eligible to win.
We currently suggest (poorly) that you search or browse our vast data collection. We need to encourage you to Discover what it is you seek. So, the site needs to begin the voyage of Discovery. Our demographic is 60 plus year old person who is researching their family history. Therefore simple communication and large fonts are important.