SmashMouth got their new web page design by running a design contest:
Create website design for SmashMouth Fantasy Sports, revolutionary new turn-based web game app.
Check out SmashMouth's Web page design contest…
Games & Recreational
Creator/producer of a patented, turn-based, asynchronous fantasy sports game application. Target audience is fantasy sports players.
The site design needs to be modernized and, of equal importance, the UX needs to deliver the feel that the User is involved in an event. The spirit of the game -- and the key differentiator from traditional fantasy sports -- is it is head-to-head, in-game matchup based. The game itself has 2 phases: 1) The SmashUp, which is the head- to -head lineup drafting phase vs your opponent and 2) the actual Live Scoring, which is a virtual scoreboard of in-game results. Design should capture the head-to -head dynamic, using appropriately clean, uncluttered layout that doesn't hide important info in either phase but rather makes it immediately visible, or at most one click away. The scoreboard should highlight the main SmashMouth game score and, secondarily, individual (in this case NBA) player scores. For NBA, the usual design suspects (basketball imagery, orange tone, nets, wood/parquet flooring, etc) are okay but shouldn't approach overkill. Most important, the design needs to be alive, feeling as if there is motion and movement happening in each phase, giving the User the experience of something happening LIVE and RIGHT NOW, not something static and dry. The NBA/ basketball design must also establish a theme that can be flexible and easily be adapted, by substituting appropriate imagery, for other sports, specifically NFL, MLB and NHL. Fonts, shapes, colors, textures must convey action and bring life to each phase. Licensed images are available for use, including modified NBA team logos and player head shots. Please inquire for access to these images.
1) HOME/LANDING PAGE Main goal is to introduce the game conceptually and set a clear path for navigating the site, easing registration and access to play and communicating easily and immediately where to go to understand how to play and to actually play. 2) DASHBOARD PAGE Clean up and consolidate the page to avoid stacking and hiding of important information. Reduce use of box and tab structure as best as possible, including the Search/Invite, SmashUps and Live Score tabs. These tabs are where lineups are picked, populated and then displayed scoreboard-style. It is currently nothing more than a glorified spread sheet, very static, unappealing and not clear visibility-wise. These page sections need to pop!... and use more imagery, such as player likenesses. Incorporate scoreboard ticker at top, where important information is communicated and SmashUp deadlines, Marquee Matchup tip-off times and real-time NBA game scores. 3) SMASHUPS/MARQUEE MATCHUPS PAGE The SmashUp page is where the true essence of SmashMouth resides. It is where the game action occurs as Users pick vs. their opponent. It needs to convey something close to a live event, an active game. The Marquee Matchups is a pop-up that opens from a button at bottom of dashboard and also from the SmashUp lineup page. The current version of the Marquee Matchups page needs to be enhanced by being branded, using larger typeface and better layout and communication of team vs team and, within that, player vs player (by position).
What to avoid
NBA logo, actual NBA team logos (either stand-alone or in uniform)
Consider a place for FOXsports' logo, which will be added once our deal is green-lit. All usable images (SmashMouth NBA logo, SmashMouth corporate logo, player images, NBA team rendered logos) are viewable on the site and can be provided as needed. Also, it makes sense to sign up and actually play the game and I am happy to be the opponent, again as needed. Consult the How to Play section for rules and game schedule.
$1,199 Silver package
Every design category has flexible pricing for all budgets. Web page design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
SmashMouth collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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