The site design needs to be modernized and, of equal importance, the UX needs to deliver the feel that the User is involved in an event. The spirit of the game -- and the key differentiator from traditional fantasy sports -- is it is head-to-head, in-game matchup based. The game itself has 2 phases: 1) The SmashUp, which is the head- to -head lineup drafting phase vs your opponent and 2) the actual Live Scoring, which is a virtual scoreboard of in-game results.
Design should capture the head-to -head dynamic, using appropriately clean, uncluttered layout that doesn't hide important info in either phase but rather makes it immediately visible, or at most one click away. The scoreboard should highlight the main SmashMouth game score and, secondarily, individual (in this case NBA) player scores. For NBA, the usual design suspects (basketball imagery, orange tone, nets, wood/parquet flooring, etc) are okay but shouldn't approach overkill.
Most important, the design needs to be alive, feeling as if there is motion and movement happening in each phase, giving the User the experience of something happening LIVE and RIGHT NOW, not something static and dry.
The NBA/ basketball design must also establish a theme that can be flexible and easily be adapted, by substituting appropriate imagery, for other sports, specifically NFL, MLB and NHL.
Fonts, shapes, colors, textures must convey action and bring life to each phase.
Licensed images are available for use, including modified NBA team logos and player head shots. Please inquire for access to these images.