Tell us a bit about who you are and the people you reach
Elegant Bridal Productions is a bridal show company in New Jersey, New York & Pennsylvania. We are the longest running bridal show and wedding expo company in New Jersey and one of the oldest bridal show companies in the United States.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Currently the site is old, too busy, and not so appealing. We want the new design to be clean, not busy, easy to find information about bridal show schedule and easy to register for the shows. We want the design to be elegant, exciting, and fashion trendy.
The functionality and sections of the current site will remain on the new design. The current home page is too busy. We want the main focus of the home page to be about the bridal shows, pictures about the show, show schedule, and very easy for brides to register for them. Second to that we want to make it easy for vendor to create an account and register for shows. Also, currently we have ads on top and on the right hand side of the home page. We want to eliminate the small ads on the right hand side but keep the big ad. We know that at the very top is real prime estate for ads and we are looking to explore a way to still keep those banners on top but not be the main focal point. Shows and registrations should be the main focus. Remember we want elegance, clean, user friendly. Stay way from automobile sales look alike designs. Even our competitors have ugly designs and very cluttered.
What to avoid
Take a look at our logo on the current site. The background of our logo is dark purple so we want to be in color alignment with our logo. Currently our site has too much purple and it looks too dark. While still keeping the dark purple of our logo we want to use slight hints of purple on the site but it doesnt' have to be the dominant color on the site. Remember we want clean/bright/wedding theme. We want elegance but not cheesy. We want modern and warmth.
Take a look a the attach word document. This web design questionnaire was given to the client (Elegant Bridal) to give the designer an idea about the direction with the new design. READ IT. It is very important.
Final design must be delivered in Photoshop or Illustrator but we prefer Photoshop.