Homepage - This should be easy to read and easy to navigate. In addition to travel deals content and links to internal articles, this page will feature a Compare Rates widget.
Travel Deals Page - The main focus of this page will be the travel deals, which should be clear and easy to read. Website visitors should know what page they are on every step of the way - it is easy for senior citizens to get "lost" on websites. This can be done with H1 tags on each page, navigation, etc.
Articles/Travel Tips Page - The main focus of this page will be article content. This page may contain relevant travel deals too, but the article content should be much more prominent than the deals content on this page.
Our website is geared towards Senior Citizens and the Baby Boomer generation. Everything should be clear, clean, easy to read, easy to understand, and as simple as possible.