Passion, achieving dream, reaching goals, motivation, positive emotion, knowledge, victory, changing the world.
We want people to feel empowered when they wear the shirt.
No muscle or human character.
Animals, characters, animated characters and logos are fine.
Not only inspirational but also a very hip fashionable design.
Something that could be sold at very hip store.
Almost the same feeling a super hero has when they put on their cape.
A shirt that is so amazing, they want to wear it every single day to show people they are a passion builder.