We’re looking to find our visual identity, and want to start with a logo, and social banners. Since we know that designers are better at these things than us, we’re letting the community of experts show us the way.
We want a modern and fresh identity. The average age of people into sports betting is quite broad, so we need global appeal, and an identity that implies authority and trustworthiness. We need our users to know that we are on their side, and will use our experience with betting, our network and our technical skills, to take their game to the next level.
Since we’re starting out with soccer (or football, if you’re not US based), it is acceptable that the logo and banners reflect this. It is not by any means a requirement, though. Keep in mind that our digital identity should be “upgradable”, including both logo and banners, with more sports and symbols, when we start expanding our reach.
Feel free to ask questions. We would rather collaborate, and get the best result, than just get something that’s “good enough”.
We’re looking forward to seeing your creative ideas!
The Sports AI team.