Jaya is a skincare brand using traditional Indian ingredients in their products. The name means "victory" in Sanskrit so it was important to create a concept that not only exudes luxe but also brings a sense of confidence and reflects the high performing nature of the brand. The icon is a mix of two elements - lotus flower as a symbol of beauty and the star in the center represents skin glow and high self esteem as a result of using the products. The typography matches the elegant icon - it's memorable, it gives the design a premium look and it feels smooth like beautiful healthy skin should feel.