Back in 2021 I was asked to help Jacob Duke, a financial advisor based in Little Rock, AR who wanted to form his own brand to help specifically those that were looking for consultation on handling money before and during retirement.

At that time I had created a solid foundational identity that gave him a good idea of what his brand could look like. However, I am now a much better designer and can see many flaws in the identity that I provided to him. In an attempt to redesign this visual identity, I have created a higher quality and more presentable project that Jacob could be proud of.

From flyers to ads, and from typefaces to colors, this identity has been refreshed to match the level of expertise that Jacob has as well as the minimalism, simplicity, cleanliness, and individualism that we originally aimed for.