A design to showcase the mindset of athleticism.
It shows a diving Peregrine falcon that reaches record speeds in the animal kingdom while it locks its eyes on the prey target. The subtle clever negative space eye between the wing and the head stands for keeping 100% focus on your goals.

It finds its unique appearance in the balance between minimalism/abstract vs real.
The geometrical wing patterns are aesthetically pleasing and shine well on the apparel line.

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