To achieve a classy but modern aesthetic I combined classical typefaces with modern logo design.

The design is quite literal, using the internationally recognised symbol for health and betterment holding the scales of justice within it's cross. This is to present a clear message to the target audience and cut through the masses of dull corporate design when it comes to the lawyers role in potential clients lives. This is without sacrificing sophistication in the brand identity with the name set in a serif font.