The concept of the design respects the style of the brand using important elements like wood, color palette, opacities, graphic content from the website. The opening of the box it's similar to the assembly of the "Expression Cladding" system, once you open then find a transparent red sheet with the slogan of the brand, next you have other layer divided in two where is the systems information, specifications, etc, And finally in a gray tray are the samples.