Lolsen got their new product packaging by running a design contest:
Unleash your Inner Pet Enthusiast! Innovative Pet Food Company Seeks Design for New Consumer Brand
Check out Lolsen's Product packaging contest…
Animal & Pet
Carnivore Meat Company
Description of the product
Ultra premium, limited-ingredient freeze-dried pet food for dogs. All products in this line are meat-based and all natural, offering meals for pets the way nature intended. Products are formulated from nature - no artificial ingredients, no fillers or flavorings, no grains, no synthetic vitamins or minerals, no artificial preservatives or colors, no added antibiotics or hormones. Product is intended to be sold online as well as mainstream mass merchandise retail (e.g., Wal-Mart and Target), grocery stores, c-stores and home improvement (e.g., Ace Hardware, Home Depot, Lowe's, Tru Value, etc.). This product WILL NOT be sold in Petco or Petsmart stores. This is a new product concept based on a proven pet food formulations for freeze-dried products from Carnivore Meat Company. Flagship consumer brand is Vital Essentials, currently sold in specialty pet retail. Nature's Advantage will be more mainstream and may include exotic proteins as well as fruits and vegetables. Initial offering will be single freeze-dried protein (Beef Liver). Line extensions are currently under development.
Description of the product target audience
This new product line is intended for discerning pet parents who are health conscious and seek nutritious diets for their pets that match their active lifestyle. Average income: $70,000+ Married millennials - pets as kids OR young families. Have disposable income. Live in larger metropolitan areas such as: San Francisco, San Diego, Los Angeles, Sacramento, Portland (OR), Seattle, Denver, Georgia, Minneapolis, Chicago, Cincinnati, Cleveland, Detroit, Pittsburgh, Baltimore, Philadelphia, Upstate New York, Tampa. Eats organic food regularly, exercises regularly and is interested in sports. Very media savvy, uses mobile devices heavily especially to watch video. Social media active.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Lolsen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Children from 3+ mainly girls
Home bakers, small artisanal users for small horeca applications, and people wanting to consume it "as is" as a chocolat
We target dog lovers in the United States who care about feeding the best nutrition to their dogs. These are more often
Owners of large dogs and aggressive chewers -- therefore, our customers are a very diverse group. They are typically age
Female, caregiver of household, dog owner, US based. Treat their pet as a family member
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6 days ago | 23 min read