fritz h got their new product packaging by running a design contest:
Packing design for our new Pop'n Bites Pet Food
Check out fritz h's Product packaging contest…
Animal & Pet
Rush Direct Inc.
Description of the product
Complete and Balance Dog and Cat Food. Designed and conceived in the USA, produced in Europe to be sold (as a main market) in China. An economy product, but with premium claims.
Description of the product target audience
women range from 18 to 80 years old, middle and high class consumers, up comming classes in China
1. The art is to be used on a Box of 980g and Bags of 2kg, 4kg and 6kg; 2. Define the product – “Complete and Balanced Dry Dog Food”; 3. Clean and clear back ground – white, light green, light orange or light grey; 4. Use a more technical communication lay out, BUT DON’T FORGE THE LOGO – ‘LIVE FUN”; 5. Indicate ‘life stage’: for example Adult Dog; 6. Indicate Flavor – Chicken & Rice; 7. Indicate benefits 8. Use sides to indicate table of contents – all technical information for standard dry food 9. Use back to mention benefits; 10. Indicate ‘weight’ as per legislation – bottom right – kg and Oz 11. Use back to indicate Brand Name, product flavor and weight – so it can be seen if laying at the shelf; 12. Languages – English & Spanish Food description – we would like to have English and Spanish at the from of the packing : a. Complete and Balanced Adult Dog Food / Alimento Completo y balanceado para Perros Adultos b. Complete and Balanced Puppy Food / Alimento Completo y Balanceado para Cachorros c. Complete and Balanced Adult Cat Food / Alimento Completo y Balanceado para Gatos Adultos d. Complete and Balanced Kitty Food / Alimento Completo 2. Claims – creat icons that indicate each and every claim differentiating them from the other. a. One Protein Source – Chicken / Unica Fuente de proteina – Pollo - High Digestibility / Alta digestibilidade b. No coloring or artificial flavoring / sin Colorante o sabores artificiales c. Intestinal Health & reduced odor of fezes / Salud Intestinal y reducción del oder de las heces d. Enriched with Antioxidants and Vitamines A & E / Enriquecido con Antioxidantes y Vitaminas A&E e. (for Cats) Enriched with Taurine, Antioxidants and Vitamines A & E / Enriquecido con Taurina, Antioxidantes y Vitaminas A & E 3. Differentiate each packing with colored icons a. Red for Adult Dog b. Blue for Puppies c. Green for Adult Cats d. Orange for Kitten 4. Create a flag icon in the back of the packing indicating: “designed in the USA” 5. Try to use a more “round” and moving line surrounding the pictures, so we can use the space to put information in it. Not so boxy and square. Flavors and Product text up from of the packing – We will use the flavors in English and Spanish, but not the complete text. Other langague texts may be used on the back or side of the packings. Adult Dog – Chicken & Rice / Pollo & Arroz Pop’n Bites is a high quality dry dog food which provides a balanced and nutritious meal. Its composition has balanced ingredients that guarantee higher digestibility and healthier (and happier) life for your dog ! In addition, it promotes fur beauty, skin health and reduced volume and odor of feces. Puppy – Chicken & Rice / Pollo & Arroz Pop’n Bites is a high quality dry dog food which provides a balanced and nutritious meal. Its special puppy formula is perfectly balanced and guarantees higher digestibility and healthier (and happier) growth for your puppy! In addition, it promotes fur beauty, skin health and reduced volume and odor of feces. Adult Cat – Chicken & Cereals / Pollo & Cereales Pop’n Bites is a high quality dry Cat food which provides a balanced, nutritious and tasty meal. Its composition has balanced ingredients that guarantee higher digestibility and healthier (and happier) life for your Cat! It contains Taurine, essential for good eyesight and heart health. In addition, it promotes fur beauty, skin health and balanced energy. Kitty – Chicken & Rice / Pollo & Arroz Pop’n Bites is a high quality dry Cat food which provides a balanced, nutritious and tasty meal. Its composition has balanced ingredients that guarantee higher digestibility and healthier (and happier) growth for your Cat! It contains Taurine, essential for good eyesight and heart health. In addition, it promotes fur beauty, skin health and balanced energy.
What to avoid
for the dog food, use the dog art work as logo. For the cat, use the cat art work as logo in the front. in the back you can talk about the other products and use the "dog'n cat logo".
$449 Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
fritz h collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It's always tought to describe a design which only exists in your mind. Stan was able to take on my comments and produce a design way beyond my expectations! So pleased with the final design, thank you Stan :)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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