Look Ma, No Wrinkles! Create the packaging for a new skin care line.

CoppeRx

http://www.copperxworks.com

CoppeRx Eyes

We are launching a new anti-aging skin care line. What makes our product unique is that it combines a copper infused skin cream with a copper infused fabric eye mask.

The actual product you are designing for is a box with an eye cream and a fabric eye mask. It comes as a set - 1 jar and 1 mask (I have attached the dimensions).

Our brand emphasizes that our product uses Real Science and our marketing material focuses on real women (not models) getting real results (not photoshopped).

I have attached the logo, a number of inspirational images, as well as the home page of the website and some of the assets that we are using on the site. I have attached dimensions of the box (it might change slightly but this is what we are working off of). We are open to different interpretations of a design.

We are not trying to compete with the conventional “Big Beauty” brands like Estee Lauder, etc…we don’t want it to look like conventional cosmetic design. We are trying to come up with our own new “disruptive” approach to this product launch, and we would like that to be reflected in the box design as well.

I have also attached all of the copy that has to go on the box (as a PDF file), with some suggestions of where it should go, but feel free to experiment.

Women, from their 20's through their 60's

We are launching a new anti-aging skin care line. What makes our product unique is that it combines a copper infused skin cream with a copper infused fabric eye mask.

The actual product you are designing for is a box with an eye cream and a fabric eye mask. It comes as a set - 1 jar and 1 mask.

Our brand emphasizes that our product uses Real Science and our marketing material focuses on real women (not models) getting real results (not photoshopped).

I have attached the logo, a number of inspirational images, as well as the home page of the website and some of the assets that we are using on the site. We are open to different interpretations of how this box will look. I have attached product photos but am also open to "technical style" rendering of the product or a "photo realistic rendering".

We are not trying to compete with the conventional “Big Beauty” brands like Estee Lauder, etc…we don’t want it to look like conventional cosmetic design. We are trying to come up with our own new “disruptive” approach to this product launch, and we would like that to be reflected in the box design as well.

I have also attached all of the copy that has to go on the box (as a PDF file), with some suggestions of where it should go, but feel free to experiment.

We will need the rights to all images, drawings, etc.

I have attached images with rough dimensions - will provide die lines to the finalists.