Look Ma, No Wrinkles! Create the packaging for a new skin care line.
Long Tail needed a new product packaging design and created a contest on 99designs.
A winner was selected from 60 designs submitted by 7 freelance designers.
Some of the designers who made it happen
How Long Tail started their product packaging journey
Package type
Design inspiration
What colors do you want to see in your design?
What industry do you think your business is most related to?
Company name
CoppeRx
Existing website
Product name
CoppeRx Eyes
Description of the product
We are launching a new anti-aging skin care line. What makes our product unique is that it combines a copper infused skin cream with a copper infused fabric eye mask.
The actual product you are designing for is a box with an eye cream and a fabric eye mask. It comes as a set - 1 jar and 1 mask (I have attached the dimensions).
Our brand emphasizes that our product uses Real Science and our marketing material focuses on real women (not models) getting real results (not photoshopped).
I have attached the logo, a number of inspirational images, as well as the home page of the website and some of the assets that we are using on the site. I have attached dimensions of the box (it might change slightly but this is what we are working off of). We are open to different interpretations of a design.
We are not trying to compete with the conventional “Big Beauty” brands like Estee Lauder, etc…we don’t want it to look like conventional cosmetic design. We are trying to come up with our own new “disruptive” approach to this product launch, and we would like that to be reflected in the box design as well.
I have also attached all of the copy that has to go on the box (as a PDF file), with some suggestions of where it should go, but feel free to experiment.
Description of the product target audience
Women, from their 20's through their 60's
Style attributes
Design needs
We are launching a new anti-aging skin care line. What makes our product unique is that it combines a copper infused skin cream with a copper infused fabric eye mask.
The actual product you are designing for is a box with an eye cream and a fabric eye mask. It comes as a set - 1 jar and 1 mask.
Our brand emphasizes that our product uses Real Science and our marketing material focuses on real women (not models) getting real results (not photoshopped).
I have attached the logo, a number of inspirational images, as well as the home page of the website and some of the assets that we are using on the site. We are open to different interpretations of how this box will look. I have attached product photos but am also open to "technical style" rendering of the product or a "photo realistic rendering".
We are not trying to compete with the conventional “Big Beauty” brands like Estee Lauder, etc…we don’t want it to look like conventional cosmetic design. We are trying to come up with our own new “disruptive” approach to this product launch, and we would like that to be reflected in the box design as well.
I have also attached all of the copy that has to go on the box (as a PDF file), with some suggestions of where it should go, but feel free to experiment.
What to avoid
We will need the rights to all images, drawings, etc.
Package dimensions
I have attached images with rough dimensions - will provide die lines to the finalists.
Attachments
Platinum package
Free features
-
Blind contest
-
Guaranteed
Deliverables
We've found some similar contests you might like
