Furls Crochet got their new product packaging by running a design contest:
International crochet co. needs: Luxury yarn packaging (paper wrap)
Check out Furls Crochet's Product packaging contest…
Art & Design
Description of the product
Whims Merino: z-wist merino yarn for crocheters who care. Whims Merino is a 50/50 Superwash Merino - Nylon blend yarn twisted especially for crocheters in a range of beautiful colors.
Description of the product target audience
Crocheters who care about high-end products - for more of what we do, see our website (furlscrochet.com). Crocheters are 97% female and 70% between the age of 35-65 (moms or grandmoms). Crocheters are fiberartists and craftspeople who care about heritage, quality materials, and great hand feel. Our demographic has an average to above average income level.
We want 3 things: (1) a beautiful, intricate line illustration (see our inspiration picks) that evokes softness, craft, and luxury set semi-transparently behind (2) our key text (brand name, product name, tagline) and (3) strong border lines (again, see inspiration picks, border lines can be strokes/paths or sections of color).
What to avoid
Stock imagery should only be included as illustration. Background color should be white and text + image colors should be soft to allow the actual color of the yarn to speak. I love a mix of classic serifs (Otama EP) with strong sans (Futura, Lato, Bebas Neue, Open Sans Condensed)
Total size: 295x50mm Glue zone: 10x50mm on the far right Artwork size: 285x50mm Please leave a 40x40mm square (5mm margin from top/bottom + glue zone) where we will place yarn specs + UPC box We will need final file as AI
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Furls Crochet collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Halvir somehow reached into my head and pulled out exactly what I was looking for. The design she did was literally a scene from my novel. I was amazed. She was great about working with me for the small adjustments I requested of her. She is highly recommended.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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