hh_11 got their new product packaging by running a design contest:
Design premium packaging for Snuggly Panda Brand
Check out hh_11's Product packaging contest…
Description of the product
100% Organic Bamboo Baby Hooded Towel made with thick, 500 GSM threads and heavy-duty stitching. Bamboo is naturally hypoallergenic and antibacterial, making it safer and gentler for young newborns, infants and toddlers. These eco-friendly bamboo hooded baby bath towels are softer than cotton and keep babies warm and dry. This will be a premium product and will be priced at a higher price point than the average Bamboo Hooded Towel
Description of the product target audience
These hooded towels for toddlers and small babies (The large size of 90 CM * 90 CM makes this baby towel suitable for infants and toddlers, allowing room for growth.) Consumer Profile – Our target is a sophisticated, stylish, urban mom (both, stay at home and working moms), as well as soon to be mothers • Age: 25-35 • Social Economic Class: A, and B2 Consumers Please do not rule out individuals purchasing this item for a baby shower as well.
The design of the package needs to be Premium, modern and sophisticated yet playful and cute. The consumer should have a "brand experience" when they purchase the product and should feel like want to hold on to the box- perhaps to use for storage (as opposed to disposing of it). A Label is also required (with the same brief) It is imperative that this is a not a "me too " brand design. The logo should be in the front- in the middle of the box to center the attention of the consumer on the brand- however if the designer has another suggestion, I am open to it. There should be two icons that indicate that this is towel is antibacterial and hypoallergenic. On the back side of the packaging, the barcode will be placed + Designed in Canada + Made in China. The designers are free to pitch any creative ideas they may have for the box (Most of the creative vision has been close to center).
What to avoid
Nothing so far.
A dieline sample has been uploaded- No "window" is required on the box- however, this will be discussed with the winning designer in case any changes come up
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
hh_11 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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