ZoeWilson got their new product packaging by running a design contest:
Design a colorful and playful packaging for Purple Safety
Check out ZoeWilson's Product packaging contest…
Magnetic Baby Safety Locks
Description of the product
We have been selling this product for 3 years and are looking to make a new exciting packaging for it after making the new logo. You can see the product in action here: https://www.youtube.com/watch?v=0nOmIX2cumc Please make sure to download the guidelines that we attached and follow them.
Description of the product target audience
The logo doesn't have to be this dark purple. We are open to suggestions. We want something that is a lot more playful and colorful than what we currently have. We are selling this online, so we need something that will catch the eye when it appears as the main image.
What to avoid
No baby pictures in the design. No need for the picture of the product in the design. Not a single color in the design, we want it to be colorful. We need more packaging designs done for different products, so we need a more general design with a certain artwork that will appear in all of our products. The products are always about baby safety, products like a potty seat and digital thermometer.
Attached are the templates for the design.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ZoeWilson collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Stan was a great designer to work with. Stan worked on both packaging designs and a web-site. He really helped us to get clarity on our design, getting the perfect look and feel for our product. He was very amenable to our specific requests and changes. Great experience overall and we will be working with him again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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