destiferm got their new product label by running a design contest:
Vodka Fruit Infused on Tropical Country Label Project
Check out destiferm's Product label contest…
Bar & Nightclub
INDUSTRIAS DESTIFERM, C.A.
Description of the product
KaiZen, is a vodka distillate based on sugarcane and infusions with tropical fruits, our main flavor is pepper, but we have other lines of flavors such as parchita (passion fruit), orange, lemon, strawberry, blackberry. KaiZen refers to a Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.
Description of the product target audience
They are people with medium and low level of education and culture. They appreciate the “Made in Venezuela” products and are always looking for innovative experiences. Due to the country's situation, this market has reduced the frequency with which certain luxuries occur; However, they are willing to pay a premium price when it is worth it. You probably can no longer buy your favorite whiskey or rum, so they tend to migrate to other items to meet this need. They are demanding when it comes to consuming products. An important feature is that it is a target that has had the opportunity to consume different types of liquors and is looking for something different and of quality that can be obtained in the liquor store near your home for an affordable price, but also provides you with a higher level of feeling.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
destiferm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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