will jb got their new product label by running a design contest:
Product Feature Label to stick on 'worlds first 100% Post-consumer recycled recycle bin'
Check out will jb's Product label contest…
Background: We are a ‘green’ company. We manufacture office recycle bins www.greenwarehouse.co.uk . We like to be thought of as innovative. Our designs are relatively plain and Germanic a sort of VW Golf of the market, fairly plain and unfashionable but at the same time sensible, acceptable style for a wider market and comparatively time proof. Our innovative uBin http://www.greenwarehouse.co.uk/office-recycling-bins/ubin has won awards for the fact that it is made form 100% ‘post-consumer recycled plastic’. There are two key merits there, the fact it is 100% and most importantly the fact it is ‘post-consumer’ recycled. We have more information about post-consumer and why it’s important here http://www.greenwarehouse.co.uk/post-consumer-plastics and a cool video about the product and post-consumer here https://www.youtube.com/watch?v=EdBnV4VmZPk
What's your vision?
The project: We want to design a small label (max 50mm diameter) it doesn’t have to be round. The label will be supplied free of charge with all new uBins so if a customer wishes to apply it they can. The label’s job will be to promote the fact the bin is 100% post consumer recycled plastic. Why do we want this message? Because, the bins are used for commercial environments a) it is a way for the company/school or whatever saying to its staff and visitors “we are really green, we provide recycle bins and they are made from post-consumer waste so we are really clever and gone and got the best, greenest ones money can buy” and b) it promotes the uBin as being green so when a prospective customer sees them and sees the label and the bins they take note and go “oh those bins are nice, and they are green too they are 100% post-consumer, I must take a photo so I can buy some for my company and get a promotion for doing such a good job!” The consumer will obviously be free to put the label where they like but we imagine they will put it on the top face of the grey lid https://www.flickr.com/photos/greenwarehouse/8191354986/in/set-72157632012402519 this is 50mm wide before the radius of the edge begins. In terms of styling, whilst our brand and products are fairly plain but elegant (we hope!) we think this label might need to be quite explicit, punchy and loud because it’s quite small and it’s a big feature to put across. We thought of fruit labelling as an example of little labels with a big message (usually the brand). But having thought about it when you see consumer goods in stores they often have this kind of label on a product to shout out a USP. Some more ideas we thought would be good to have but are not mandatory: - should be mostly or at least contain green (colour) - Should perhaps contain recycle triangle on there somewhere maybe in the background to make viewer understand the USP relates to recycling. - Needs to mention ‘uBin’ in text so perhaps, ‘the uBin is 100% recycled post-consumer UK waste’ (we also think making some of those words bigger than others is a good idea, uBin does not have to be very big, the eye catching is done by the other points and once the viewer is drawn in they can see ’uBin’ on there. There is no other reference to uBin on the product at this point in time).
if you want to ask questions please drop me an email firstname.lastname@example.org there are two key points to put across: 1) 100% (as unfortunately not many bin manufacturers are using recycled material, and when they do they usually use a small percentage due to availability and mechanical properties etc, we have pioneered a way to work around this to achieve 100%) 2) Post-consumer (this is plastic that has been made into a product, been used by a consumer and then recycled, mostly when people say recycled they mean post-industrial this is waste collected from the moulding plant and hasn't ever left the factory, this is obviously good but post-consumer is the world beater, and recycling in its truest and most important sense. Nobody else in the world is making a post consumer bin. I guess this point is perhaps more important than point 1 and perhaps could be emphasised as such). These are the world leading points we have worked very hard to achieve, and this label is the only thing that will tell the world about our amazing USP's! so no pressure! We want people to understand this intuitively in an instant when they see this label.
£189 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
will jb collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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