splashproductsll5 got their new product label by running a design contest:
Label for Canned Ready-to-drink coffee
Check out splashproductsll5's Product label contest…
Food & Drink
Cuban Café Con Leche
Description of the product
We are a ready to drink coffee beverage with globally influenced flavors like Cuban Café con Leche, and Italian espresso. We want to take people on a journey when they drink our coffee. We want them to take a sip and envision being in Cuba drinking a cup or on the canals of Venice Italy drinking a black espresso. We want the brand to represent culture, the world, travel, and global influence.
Description of the product target audience
Primary Target Audience: Location/Country: USA How old are they: Primary consumer: Females ages 24 – 40 (Millennial and older Gen Z) who travel internationally at least once a year. They are frequent coffee drinkers (4x per week) and enjoy the fresh coffee flavors globally. They normally experience global coffee at local city cafes and seek whole, natural ingredients in their drinks. choices for healthier lifestyles and well being; Secondary consumer: men, similar age group who also enjoy travel. What percentage of the target is men vs. women: M -40% / F- 60%; skew towards Female What is their income level: Slightly higher disposable income than national avg. ($65K+) What is their education level: College educated What is their current mode of RTD consumption? i.e., Where do they drink? (Home? Bars? Nightclubs?, etc.): Currently travel internationally at least 1-2 times per year and consume coffee in the U.S. and Internationally at local cafes and restaurants. Drink coffee almost daily (1x per day) in either cafes or takeout orders (Starbucks, etc). Home and on-the-go (driving to work, workout, etc). Interests & Aspirations: Travel Good Coffee Energy Hard Work Career Minded Entrepreneurs Hustlers No boring coffee
This label is for our canned coffee line. We are going to have multiple flavors. We are starting off with 2 flavors. The first flavor is Cuban Cafe Con Leche (Cuban Coffee with Milk) our second flavor is Italian Black espresso. We want a can with a unique design that can maybe have different colors for each flavor. The focus for this flavor is for the Cuban cafe con leche but keep in mind this design will be translated to all our other flavors hopefully just in different colors. We want this canned coffee beverage to really stand out on the shelf. We have been thinking of metallic colors, or jewel tones. Like coppers, reds, greens, colors that will stand out among all the noise of other coffee products which typically have browns. Browns, blacks are ok but some distinguishing factors would be nice. So we want you to be as creative as you want. I think we would like to see a range of creativity with crazy designs, and simplistic but elegant designs. In the romance section of the label we will have a brief about our story. You can just use Lorem Ipsem. Under the story we want to include some names of influencers that are early supporters for now you can also just put Lorem Ipsem. (I have attached a mock up blank label to show) Actual label template size is also attached. Have attached multiple colors of logo we are open to any color of logo, just make the can with the logo look awesome.
What to avoid
Avoid being boring or plain. Let creativity flow.
Print Width: 196mm Height: 151mm Slit Width: 200mm Cut Length: 155mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
splashproductsll5 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Designer was absolutely amazing. The communication was amazing. The designs were fantastic. thank you look forward to working with them on other things in the future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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