Travis N got their new product label by running a design contest:
Help HorseCalm create a product label
Check out Travis N's Product label contest…
Animal & Pet
Brief Overview We are a dietary supplement company with a focus on the nervous system. HorseCalm is an all natural dietary supplement for horses that relieves anxiety and stress while improving focus. Target Audience Our customers are typically professional horse trainers. Typically training for competition or for work (ie: dressage or police horses) they use HorseCalm to reduce anxiety when exposing their horse to a new environment or activity while ensuring they remain alert.
What's your vision?
We want a label that conveys HorseCalm as a premium brand with a natural, healthy, professional message. The design should have a earthy, natural, and down to earth feel. The label should better fit a high quality human product then one you might find on a veterinarian's shelf. Name: HorseCalm Subtitle: Calming Dietary Supplement * The label dimensions will be: 5.5inch (height) x 14.0inch (width) * Please use the attached logo for the design * The label should be divided into three sections that all have a consistent feel. * 1/2 of the label should be a the product name, logo, and some form of imagery. (While this section is 1/2 of the label, the relevant information should be centered and take up no more then 1/3rd of the label so it can be easily read on a shelf.) See examples below. * 1/4th of the label should have text describing the benefits & uses for the product. (for now just use some sample text we'll work out the details later). * 1/4th of the label should allow for UPC symbols, supplement information, directions for use, etc. * Please use layers in the design so we can modify text and/or move images to comply with legal requirements. * Please ignore our website. Its design and color scheme will likely be discarded. * I've attached an image of the jar the label will be placed on. The design will need to be in eps or psd format. (more is appreciated as we'll be sending this off to a printer). Here is an example of a labels that we like: http://tinyurl.com/acjb3wk http://tinyurl.com/avwyhfy http://www.gnc.com/product/index.js http://www.horse.com/item/wendals-h
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Travis N collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Excellent designer. Clearly understood our creative concept and produced work that captured the essence of our brand. Was also extremely responsive and made all requested revisions quickly and accurately. Highly professional and skilled work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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