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How Dpapakostas started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are beekeepers with a history in beekeeping going back as far as five generations. We produce Cypriot honey ( Honey from Cyprus) and sell it to consumers through supermarkets since 1950 under the brand name ''Το Τζιβέρτι". Our honey is internationally awarded for its quality and taste, and is the leading Cypriot honey brand. Our competitive advantages are:
1. We are beekeepers and we are the producers of the honey we sell. We are not just packers like our competitors.
2. Our honey has a premium quality, its 100% pure and natural.
3. We have a long history and tradition in beekeeping.
4. Our Honey is internationally Awarded
See our web site for more info http://www.honeymell.com
What inspires you and how do you envision the design for your business?
1. Be 100% authentic and unique.
2. Do not change the logo( attached).
3. Do not use Yellow color as the main color of the label.
4. Use anything you like ( photos , sketches, illustrations etc) We will pay the cost to buy them if you decide to use and buy such( We should agree to the cost before) .
5. The jar has a gold color cap.
6. Design for any type of label material you like. Please see the link to understand what I mean by any type of label material. http://www.yourlabelsnow.com/label-…rials.aspx
7. The label has to be flexible for line extension: Meaning that when we decide to extend our brand to other bee products i.e pollen, royal jelly etc. to be possible without changing the identity of the label.
8. Emphasize country of origin ( Cyprus) using also the Cyprus Flag.
9. We need labels for 2 types of honey: A. Wildflowers honey and B. Thyme honey, at two different shapes. Rectangular and squeeze ( see outlines).
10. Begin to design the rectangular 60mmX230mm label outline only.
11. In attachments you will find the label text and all necessary details and information.
The WINNER :
1.Final document must be in: Adobe illustrator (Ai), Photoshop PSD and PDF and ready to print
2.Editable layers must be included.
3. The winner should provide label for 2 types of honey A. Wildflower and B. Thyme , in the below dimensions:
1. 60mmX230mm ,as attached outline (Net Weight: 1kg)
2. 50mmX180mm,as attached outline (Net Weight: 500g)
3. 35mmX160mm,as attached outline (Net Weight: 270g)
4. Squeeze outline,as attached outline. Two labels front and back (Net Weight: 485g)
5. Design also a Quality Seal as the outline
6. Some further changes ( Limited changes i.e Font size , Logo size, flowers size/color etc.)
I will provide the bar code numbers for each label so you can put it in the labels.
We expect from the winner possible future cooperation and small help with possible changes.