Barking Muse got their new product label by running a design contest:
Fun!! Organic! Pet Shampoo Label Needed for the BM
Check out Barking Muse's Product label contest…
Animal & Pet
Other color requirements
The base color used should be the same green captured in the logo, and all other colors will be used as accent colors. Please feel free to incorporate accent colors as long as green is throughout.
The Barking Muse
Moisturizing + Conditioning Pet Cleanser
Description of the product
This shampoo is an all organic, fun, and energizing pet product, designed to improve the overall skin health of dogs.
Description of the product target audience
All pet owners (especially millennials)
It is important that this shampoo relates to millennials and comes across as fun and healthy. Although, this shampoo is fun and playful it also needs to be designed to reflect the quality and luxury ingredients that are within. The scent of this product is a Sweet & Tangy Vanilla (Citrus & Vanilla) I will certainly be looking for creativity in this label. Please note, I want aspects of this label to be clear as viscosity and color of the shampoo will be visible through the bottle. This product is plant derived with elements such as coconut, olive oil, and aloe, so it is important to relate the organic/healthy elements of the soap. I will attach my old label (I do NOT want the new label to look like the old one and please do not use the colors or design found on the old one). Also, I have attached 2 inspiration samples that have some design elements that I like. The ingredients have changed and I will provide the updated list, as well as the barcode.
What to avoid
The soaps color is a pale orange/tan please stay away from colors like orange, peach etc unless those colors lay on top of another color to avoid blending with the liquid. Also, do not match the design with the website. The website will be revamped to match the new label design.
See Packaging Size attachment
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Barking Muse collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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