Exciting new wine brand needs attractive bottle label
jb_wright needed a new product label design and created a contest on 99designs.
A winner was selected from 79 designs submitted by 19 freelance designers.
Some of the designers who made it happen
How jb_wright started their product label journey
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Company name
Cloud House
Product name
Cloud House
Description of the product
Cloud House is the name of our wine. Its a Hilltops shiraz.
Description of the product target audience
Adults of legal drinking age.
Style attributes
Design needs
We need a sophisticated serious wine label aimed at the premium end of the market. The label needs to be premium sophisticated and fresh. Avoid using anything tacky or gimicky or stereotypes. Subtle imagery preferred to over the top and in your face. Needs to appear expensive, could use a very small amount of gold embossed work. Colour scheme should be mainly white background with black and greys. A small carefully selected use of red and gold would be good too.
Front label guidelines;
Must appear expensive, premium, high-quality
“Cloud House” (main focus)
“single vineyard”
“Hilltops” above “2016 Shiraz”
Fine print: 750ml, Wine of Australia, 14.5% alc
Use die cut, gold foil or any other print “tricks” you think may add value but be careful not to stray into the "tacky/gimmicky". Clasical, simple styles usually look more expensive.
Back label guidelines;
"Cloud House", 2008 Shiraz space for barcode, tasting notes & technical information.
What to avoid
Tacky gimicky things.
Package dimensions
The label will be going on a burgundy shape bottle.
Bronze package
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