Pet in Life got their new product label by running a design contest:
Design a product label for a premium handmade-style dog treat
Check out Pet in Life's Product label contest…
Animal & Pet
Juventas Balise Company
Description of the product
Premium "handmade" style dog treat. We will have 10 products in the same line (Chicken jerky and chicken-based products, Duck-based, etc.). Mostly for online sales in Korea.
Description of the product target audience
Gender: (Mostly) Female Age: (Mostly) Mid-20s to Mid-30s Location: South Korea (Korean) Income: (Mostly) Middle-upper class Extra: Dog owner
Package: The package will be a translucent bag with brown backing used often for coffee beans (see attached photo sample) We want the product label to give the feeling of handmade and premium(slightly less important), but also be clean/not too cluttered or busy Style: Clean look, but make it stand out when people see the package and label online Dimensions: Round-ish, does not have to be perfectly round. Around 8cm in diameter Font: up to you Color: There should be a main color point that will change depending on the package contents (e.g., splash of RED color in background or font or design). Up to you Note that we will change the color on the label for different ingredient products (e.g. Duck, Beef, etc.), so the label should look good in most colors. Brand Name: Label should have our brand name “Pet in Life” somewhere English Product Name: Label should be the product name: “Handmade Chicken Jerky” Korean Product Name: Label should have the product name in Korean: “수제 닭슬라이스” The focus should be on the English name, rather than the Korean name. Product Characteristics: Label should have the product characteristics somewhere, least prominent of all the text: “100% 국산 수제간식” (Meaning: 100% Korean-sourced Handmade Treat) Logo: Our logo should be present somewhere (just the dog, not the text), does not have to be yellow, can be small/not prominent. Back Design: Between 8 and 10cm square/rectangular. Need basic template to fill in legal info (ingredients, nutritional info, company address, bar code, website address, etc.)
8 x 8cm roundish for the front, between 8 and 10cm square/rectangle for the back label
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pet in Life collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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