Will be double scored (tri-fold) as a self-mailer
- Aimed at potential customers, not existing
- Our target audience is higher income women ages 35-55
- Logo attached
- Typically incorporate humor into advertising
The Postcard needs to feature 3 Reasons to Join PCCU:
1) Ultimate Checking
Earn 3% on Ultimate Checking!
Balance APY APR
$0-$9,999 3.04% 3.00%
$10,000 + 1.00% 1.00%
To receive 3% do the following each monthly qualification cycle:
1) Make 10 debit card transactions of a minimum of $20 each
2) Enrolled in Online Banking
3) Receive e-Statements
4) Receive 1 direct deposit
If you miss a monthly qualification cycle, don't worry! You will still enjoy free checking and there's no penalty for not qualifying in a given monthly qualification cycle.
Plus, you get a base 0.10% APY and you get right back to making 3.04% APY the next cycle you qualify.
*Dividends paid monthly. APY is based on the average daily balance on your PCCU checking account. This institution is not federally insured.
2) EZ Saver
Grow your savings with every debit card purchase
PCCU will round up all your debit card purchases to the nearest dollar amount, and put the difference in your savings account.
Example : Spend $4.85 on coffee, we’ll charge your PCCU debit card $5.00 and put $.15 in your savings.
3) Mobile Banking
• Get real-time account balances
• See real-time debits and credits on your account
• Transfer funds in real-time
• Graph your spending patterns
• Get current rates