Purity Baby Brands got their new other packaging or label by running a design contest:
Beautiful & Modern Packaging Design for Baby Product
Check out Purity Baby Brands's Other packaging or label contest…
Our company provides storage bags for expressed mother's milk. The Purity bag is the ONLY mother's milk storage bag with a vitamin protecting ultraviolet light barrier and an inner foil layer that prevents milk oxidation. Our target audience/end user is breastfeeding mothers who likely work outside of the home and thus express their milk for later use by the infant. We market directly to nursing mothers however we also promote the product to Pediatricians, OB-Gyns, and Lactation Consultants.
What's your vision?
We need new packaging (a retail box) designed for breast milk storage bag in two sizes. The packaging must beautiful and delicate but a bit modern to appeal to the nurturing working mother. The packaging should be in line with our website http://www.puritybabybrands.com. There are two critical components of this packaging. First, the eye-catching design that will get a mother to pick it up. Second, the visual of the front must immediately communicate that this bag is different from every other storage bag by protecting the fragile vitamins in mother's milk. I have uploaded images that we have on our website as well as our QR code. We are not committed to any single image for the box. Please leave room for the barcode which will likely fit best on the bottom fold tab. 1) Packaging size: 4.375"x1.5"x8.25" and 4.375"x3.0"x8.25". Straight tuck cardboard box with hang tab. 2) On the side or bottom near the bar code it must say "made in China" 3) Our tag line: "You work hard to make your milk. We work hard to protect it. That is the Purity Promise." 4) Our message to mothers: (this is printed on the milk bag itself) Thank you for trusting us to protect the most precious gift you can give your baby." -The Purity Team 5) The only mother's milk bag with a VITAMIN PROTECTING ultraviolet light barrier. 6) Bullet point benefits of our bag: Easy-tear notch, Reinforced side walls-NO CRACKING!, Three layers of milk protection, puncture resistant, super wide base that stands without milk inside for easy filling, pre-sterilized and BPA Free. 7) Vitamin A and Riboflavin are two fragile nutrients most susceptible to photo degradation. Light induced degradation reactions in milk not only create off flavors but they decrease the nutritional quality of milk as well. - See more at: http://puritybabybrands.com/see-the-science/#sthash.dk2tdbhb.dpuf 8) Our core colors are Color1 (light blue): C=43, M=19, Y=19, K=0. Color2 (dark blue): C=71, M=37, Y=29, K=2. Color3 (dark grey): C=0, M=0, Y=0, K=90
More sales collateral pieces will be needed that will match this package. For the right designer, I will ask that you recreate my business cards, letterhead, flyer, folder, etc. to match this new retail box. I included a copy of our white paper to provide more background. We believe we are "changing the face of breast milk storage" and hope that our packaging can help convey that.
Every design category has flexible pricing for all budgets. Other packaging or label starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other packaging or label.
Designers across the globe delivered design magic.
Purity Baby Brands collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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