In order to decide on the finalists, I have created a poll and asked about 50 people on their opinion. I will give you their feedback - combined with mine - on each design.
We have also had a talk with some legal experts on the issue of licenses and copyrights. It was clear from the start that we are not allowed to use the words "UEFA" or "European Cup" or "European Championship", as they are clearly copyright protected.
But there are other copyrights as well. We are not allowed to use "Euro 2016", "France 2016" or anything else that suggests, that we are a licensed partner of UEFA.
The best legal advice was to have a design without any words or text.
What we can do is use words or expressions like "soccer", "Fußball" (the german word for soccer), "Kick it", "Goal !!!" and so on. Also expressions like "Have a Ball - in France" or any other such combination is OK.
Or how about "French Kiss" showing a football with a lipstick kiss on it ?
So you see, there are creative possibilities, but we have to be careful about it. I will try and give you feedback on any idea or design you come up with.
All the designs got some mixed feedback, but there are two main trends:
1. Some people like bright the more colourful, playful design with some action elements in it. These appeal mostly to younger customers and private users.
2. Other people prefered the more stylish and "cool" designs with colours like black, grey and silver. The style they like could be described as somewhere between technical, steampunk and heavy-metal. Those people are usually a bit older and included more of our customers working in marketing for larger companies.
I will give you more details on your individual designs.
I have included a few pictures of some of our typical products. If you need more, want additional information on size of product, type of customer and so on, just contact me. You can also find a lot more pictures and product ideas on our website http://www.adelt-ideen.de