Great job capturing exactly what we wanted in a unique design!
Excellent provider. Looking forward to working on future projects :)
How mh.kraak started their merchandise journey
Who are you known as?
Innovation Centre AIR - Royal Netherlands Airforce
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
In order to become future-proof, the RNLAF needs non-traditional innovation. We have to transform to a fifth-generation Air Force. To accomplish this, it is absolutely vital to keep exploring the requirements and possibilities of the future, say 20-30 years out, and set course accordingly. This requires a pioneer mentality in every airman.
What inspires you and how do you envision the design for your business?
we are looking for a lanyard/keycord identifying those who are leaning forward, the early adapters and the innovators in re-inventing our Airforce. It should be unique, recognizable and appealing. People should WANT to wear it. The lanyard doesn't have to mention words (like 'airforce' of 'RNLAF'), we think symbolism is sometimes stronger than words.
The lanyard's primary purpose is to attach an indentity card and should also incorporate a breakaway safety feature.