A couple of important thoughts about logo which you should take into consideration:
1. Logo must clearly communicate its meaning and content behind it. When somebody sees logo they must know in seconds that this has something to do with chemistry. Therefore I encourage you all to play with visual elements and "Allchemist" logo.
2. Why did we pick this word? We were looking for a word that has a very broad meaning but it's somehow related to chemistry. So we came up with the word Alchemist. As we learned in school and as wikipedia puts it "transmutation of common metals into gold and the universal panacea symbolized evolution from an imperfect, diseased, corruptible, and ephemeral state toward a perfect, healthy, incorruptible, and everlasting statetransmutation of common metals into gold and the universal panacea symbolized evolution from an imperfect, diseased, corruptible, and ephemeral state toward a perfect, healthy, incorruptible, and everlasting state". More on that topic type alchemy in wikipedia. We believe Allchemist app is so powerful that needs a strong name and recognizable name to go with it.
3. The point of slogan is to bring "Allchemist" from ancient world to 21st century. Also we wanted to emphasize that Allchemist is transforming the way products are developed - basically you can now play in a virtaul lab, order samples with one click and do chemical documentation when you're ready (again with one click). It gives you room to play with your ideas without huge suck of your valuable time.
We wanted to give chemical experts with huge knowledge base a proper tool that's fun and easy to use while taking into consideradion their natural working process. But instead being in an actual lab they're now in virtual lab. So they can trully use theri passion and know-how make great things happen in shortest time possible. How great is that?
The process should be fun and now we can all be chemists. That's why we think the slogan "We are all chemists" says it all.