Create logo and website for Allchemist web application

Allchemist

We are all chemists

The target audience are chemical engineers (researchers and developers) in chemical manufacturing companies (i.e. coatings manufacturers in the first place, as well as detergents, lubricants, adhesives manufacturers,...).
They receive exact specifications from their clients describing what products they need (i.e. what properties should a coating have) and they must develop a formulation that meets required specs.
They like to play in the lab but they don't like to do the papers (documentation).

Our product is Allchemist web application that helps users (chemical engineers) to find appropriate materials (as in web catalogue), mix them (in virtual lab - online), optimize and develop a formulation that suits their client's needs and requirements. Furthermore, it helps users to create also the chemical documentation (safety data sheet (SDS), label, safety instructions) for newly developed formulations on-the-fly (our 1-click-SDS feature is really unique).

Therefore, Allchemist consists of three main modules: product library, mixer and documentation module. Users can search, mix and create new products and their chemical documentation on one place.

Allchemist basically speeds up the product development process in chemical industry. It transforms time consuming, manual work into easy to use web application. It can save weeks and even months of time. As time is money, Allchemist really turns their efforts into gold. :-)

I'd like to explore the following colors:

Let designers make suggestions:

A couple of important thoughts about logo which you should take into consideration:

1. Logo must clearly communicate its meaning and content behind it. When somebody sees logo they must know in seconds that this has something to do with chemistry. Therefore I encourage you all to play with visual elements and "Allchemist" logo.

2. Why did we pick this word? We were looking for a word that has a very broad meaning but it's somehow related to chemistry. So we came up with the word Alchemist. As we learned in school and as wikipedia puts it "transmutation of common metals into gold and the universal panacea symbolized evolution from an imperfect, diseased, corruptible, and ephemeral state toward a perfect, healthy, incorruptible, and everlasting statetransmutation of common metals into gold and the universal panacea symbolized evolution from an imperfect, diseased, corruptible, and ephemeral state toward a perfect, healthy, incorruptible, and everlasting state". More on that topic type alchemy in wikipedia. We believe Allchemist app is so powerful that needs a strong name and recognizable name to go with it.

3. The point of slogan is to bring "Allchemist" from ancient world to 21st century. Also we wanted to emphasize that Allchemist is transforming the way products are developed - basically you can now play in a virtaul lab, order samples with one click and do chemical documentation when you're ready (again with one click). It gives you room to play with your ideas without huge suck of your valuable time.

We wanted to give chemical experts with huge knowledge base a proper tool that's fun and easy to use while taking into consideradion their natural working process. But instead being in an actual lab they're now in virtual lab. So they can trully use theri passion and know-how make great things happen in shortest time possible. How great is that?

The process should be fun and now we can all be chemists. That's why we think the slogan "We are all chemists" says it all.

Website should be a combination of illustrations, icons and photos (or screen shots) of the Allchemist application. You can use any screenshots as placeholders. We will provide real screenshots later.

Homepage
- hero image with text on it including "watch video" button / get started CTA
- 3 most important benefits/features (search, mix, create chemical documentation)
- testimonials
- get started CTA (on every page)
Benefits
- divided into 4 to 5 sections (vertically), each containing picture and text
How it works
- divided into several sections, each describing and showing specific feature and how it works;
Pricing
- 3 levels (free, formulator, raw material supplier)
- FAQ
- "How we pay our bills" section (why such pricing policy)
About
- story behind the product
- the team
- location
- contact us

Goals:
- get as much users as possible (include CTA get started on every page)
- let users know that their data is safe
- users can start for free with no obligation