Yoderbilt Greenhouse Logo & Overall Style / Vibe for Company

Grow, Connect, Live

Landscaping

Think "Pinterest" users when thinking about our clients. We build greenhouses that are both beautiful and functional. Customers love them because they see it as their personal "space" to make their own and pursue their love of growing and caring for plants. They frequently decorate them, add furniture, have pet beds, lighting, frequent flea markets to pick up unique shelves or containers to pot plants in. The greenhouses are made from wood which gives them natural beauty and a warmth that is lacking in steel and aluminum designs. They enhance landscape rather than detract. They provide a highly unique space for people to grow and care for plants. Our clients include both women and men but more women than men make the purchase decision. We have both commercial and personal users but more individuals for personal use than commercial growers. The first thing people notice is the beauty but they are also built well and highly functional. They are more durable than most kit-built greenhouses but far more attractive. They have many options (color of stain, color of metal trim, length, width, shelving, workbench, ventilation, heating, windows, etc.) so people can make them their own. They are delivered fully assembled and ready-to-use and are often the centerpiece of landscape design for a yard or garden space. Our primary buyers are individuals for their homes but our second most frequent buyer is schools. Greenhouses appeal to people who are "earthy" or "natural" or "green" or "nature" or "healthy". People who like to be outdoors. People who like to nurture things. People who care about their health. People grow vegetables, flowers, pollinators, butterfly host plants, houseplants, succulents, etc. People who would likely choose a Volvo or Subaru or hybrid car. People who frequent botanical gardens. People who belong to gardening clubs like Master Gardeners. People who enjoy the outdoors. People who have disposable income. People who would tend to have a few acres rather than a very small lot. Not necessarily "country-club" types but people of means who have enough money to buy luxury items. People who value non-GMO and buy organic food. People who shop at Whole Foods or health food stores. Intelligent and educated people. Think "back to nature" or "farm-to-table". People who would select a farm-to-table restaurant and who would try growing their own food are ideal candidates. Probably more suburban and rural than urban. People who would choose to live outside big cities because they want more green space than concrete.

Just keep it in the "earthy" or "natural" range. Something that is real, appealing to outdoors types, plant lovers, nature lovers, people who are drawn to traditional, to antiques, to the natural beauty of stone or wood.