The story behind the name is that, when I was a kid and would ask my dad for things like "Hey dad, when can I get a new bike?" he would answer, "Oh, I don't know, some Tuesday...." So, if the logo can evoke family, tradition, sentimentality, that would be great.
I do not like cartoonish, "cute," or nautical-pun type of names. I hate boat names like "Nauti Buoy." The logo for Some Tuesday should bring to mind images of "the good life" but in a relaxed way. I don't want it to be pretentious or ostentatious. It could incorporate nautical themes, like anchors or wheels, but try to avoid being too cliche. I want it to be unique, creative, and to evoke an emotional response.
Buying this yacht is a dream come true for me, and customers are likely to be dreamers like me, too. Sailing, luxury, relaxation, enjoying life... all of these are good themes. The boat is the "Lagoon 450S" and can be seen in the attached brochure. If it helps, you can also watch a marketing video about the boat here: https://vimeo.com/144606504