Our brand, Ankylo, was chosen for the dinosaur of a similar name: Ankylosaurus. The dinosaur is one of the toughest, with it's spiked head and shell, and its weapon of a tail. The design should evoke a feeling that "these tools are built for some serious wear and tear". Capital letters likely preferred, but will explore all options. Initial package background will be dark/black, with white logo and type.
We would like to use the head, shell, and/or tail as a focal point.
The following are key criteria:
+ Simple - constructed from few, clean lines
+ Bold - text and thickness of lines
+ Powerful / tough - masculine
For inspiration on the above, we like the ankylo images attached, and we like the simplicity and boldness of "Husky Tools" logo.