Next Level Pet got their new logo design by running a design contest:
Vintage inspired logo with custom lettering and stoic mark
Check out Next Level Pet's Logo design contest…
Animal & Pet
My wife and I started a luxurious yet reasonably priced pet travel e-commerce company called Next Level Pet. We sell travel gear for dog & cat owners including dog carriers, toothbrushes, seat covers, etc. Our brand personality is: - Functional - Luxurious - Quality - Affordable - Vintage Inspired Our target audience is both men & women age 20-70 who own & travel with dogs and/or cats. --LOGO MARK DIRECTION-- We're thinking we'd like the mark to be our dog flying a vintage plane. We're imagining Chazz wearing goggles (but maybe not, your call). Chazz doesn't have to be the center of attention. He can just be just a mere detail in the plane or you can work on making the animal more of a character. We want the vibe to be stoic and not too playful. Think a greek statue, but with a subtle quirk. We like the details & style in our examples "Peoples Garment" & "Dreambook Albums". We specifically like the stripey shadows in those designs. Here's a reference of our dog Chazz. There are more pictures of him throughout our profile. https://www.instagram.com/p/BTt0inkA2Vn/ https://nextlevelpet.com/products/the-laika-gray-pet-carrier https://nextlevelpet.com/products/the-laika-dark-brown-pet-carrier This is the detail and the shadow we like. http://imgur.com/a/yBA4S --TYPE-- - custom hand-drawn lettering - classic yet organic - see examples - not to playful --USAGE & PLACEMENT-- - custom script balanced type logo with potential sans serif secondary font for balance - Final logo will be put on our website, physical products(EG: embossed on our bag on a strip of leather like material). --PACKAGE DESIGN-- I will likely be working with the winner on a follow-up package design project in the coming weeks for our toothbrush kit redesign as well as a custom package for our bags and many future product launches.
Other color requirements
Our logo should work in black in white and in color. Please design something with a color scheme of your choice but also show the black & white version. You'll notice in our reference photos we love cream colors, navy blues, and other antique vintage themed schemes.
--LOGO TYPES TO EXPLORE-- - Wordmark - Brandmark - Combination mark ---PLEASE DO--- - make it 100% new and original - make it timeless: It should not follow any ‘trends’ or be fashionable. It should look great if the year is 1950, 2000 or 2050. - let us know If wordmark logo is modified from an existing font by including font name in comments - consider putting something like "EST in California, USA" or "California, USA" or "Designed in USA" or "Designed in California" if it works with your design - be versatile: The logo and mark should work as 3:1 to 2:1 to 1:1. - make it look good on leather goods. Here's an example we love. (https://www.behance.net/gallery/32044395/Siberian-Goods) - know we love most of the logos in this profile: https://dribbble.com/forefathers - know we love this profile as well: --PLEASE DO NOT-- - create an NLP monogram - update our current logo - use stock images or trademarked design files without consent - use ONLY a simple pet industry cliche items as your brandmark (EG: bone, paw, animal silhouette) - be too cutesy. Many pet brands are cute. Ours is not one of them. - be too geometric. (https://www.behance.net/gallery/30868127/Golden-animals) - be too hipster (https://dribbble.com/shots/910659-dopest-clothing-shirt-size) --BONUS POINTS-- - Strong rationale: Prove how your design communicates what our brand is and its personality - Design principles: Prove how your design was carefully designed, cleverly uses negative space, versatile in various applications etc. - create something with both custom calligraphy + an awesome mark
$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Next Level Pet collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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3 days ago | 23 min read