Vet Alliance has been in business for 10 years (see vetalliance.ca), but it is now rebranding. *Nothing* from the current brand needs to be kept.
The new logo should convey confidence and excitement; be fresh, optimistic, and a little bit youthful.
(Animal references are encouraged but not required.)
Here's a few competitors or related businesses:
Please be sure that your logo speaks to the nature of the Vet Alliance business, which is a membership-based organization aimed at helping veterinarians empower other veterinarians. This is a professional vet-to-vet business, and not a public-facing animal hospital.
Most of the logos that have been submitted so far could be mistaken for a veterinary *clinic*, where I would take my dog or cat when they are sick. If your submission logo looks like it could just as easily be for a clinic, then you're not telling the right story.
The logo's "story" should be about (pick one): education, networking, connection, empowerment. Yes, these are abstract, and yes, this is hard to convey! :)
But showing 2 or more animals, and/or a medical cross—even if they are all somehow visually intertwined—is probably the wrong approach.
Please ensure that your logo design does NOT feel like a clinic's logo design; and please be prepared to explain how your logo design helps to tell the Vet Alliance story.
I hope this helps!