Tu Familia.net is a web based platform that empowers, unites and serves the latino community in the US. Its main goal is to bring this huge community together in one place, with recommendations, tips and services that enhance their quality of life.
Tu Familia is a deep-rooted, interconnected neighborhood
of people and services that connects to the hearts, minds and souls of those in the Hispanic Communities.
A neighborhood of trusted advocates with information that allows people to connect like never before, that allows them to become more empowered in their daily lives and their futures. Tu familia is an interwoven, social fabric of ideas,
connections and people that will create tighter and tighter bonds within communities everywhere to achieve unforetold dreams and aspirations to elevate themselves to the
next level of life’s journey.
Tu Familia will change the Hispanic landscape as we know it, forever. It will be a powerful life force, impacting generations to come.
Creative Brief – Tu Familia Brand Communications Brief
What is the reason that we are advertising?
To build awareness of the nation’s most exciting and empowering Hispanic social neighborhood.
Who is our target audience?
The entire Hispanic community, both in the US and abroad. These are people who sometimes can be completely fluent in both native and English languages who are 2nd or 3 rd generations, but also to those who have difficulty communicating on a day to day basis who need essential services to help them.
What do they currently think?
I currently have to get my sources for Hispanic information from a variety of places – everywhere from word of mouth from my friends and family, to other news and media sources. I wish there was jut one place that had all the answers to my needs on a daily basis in all areas and aspects of my life.
What would we like them to think?
Tu Familia really is and acts just in the way my family does. It’s a place that is not only inspirational and inspiring in the information that it offers, but like my family, it is a place of respect that allows me and my family to me the very best resources available.
What’s the single most powerful idea we can convey?