Excellent work done by hattori. Very responsive and willing to hear feedback and incorporate.
- Igor Petrovic
Great designer. I can definitely advise you to work with Igor.
How Auricchio started their logo design journey
Who are you known as?
Printed In Union with the Planet
Tell us a bit about who you are and the people you reach
This mark is for a sustainable ("green") brand that will be included with print and manufactured products, much like an FSC or union label. The initial idea is for sustainable print companies to use this "bug" in addition to green brands (such as FSC, SFI) and to have it look similar to a classic union label. So, initial target audience is print shops (traditional ones) and owners and employees of a certain age who grew up familiar with union labels.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Phrase should be broken up like this: Printed / In Union With / The Planet
This is a copyrighted phrase
Logo will be printed very small in most uses--a union bug may be no bigger than 1/4 inch by 1/4 inch
Initially looking for a retro/classic look--hence union label and london underground examples
Word "Printed" potentially could be replaced by words for other industries, such as "Grown ..." or "Built ..." or "Manufactured ..." Thinking up to 25 characters for first word space.
Don't overdo green as a color as that's gotten cliched in the world of sustainability--blue or gray dominant?
Mostly, will be printed gray/black/knock-out white