It's always a pleasure doing work with dellfi. He is a very talented graphic designer.
How drewdH started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We are a video production company specializing in motion control robots. Think cameras on robot arms. We will be on the cutting edge of what's possible with cameras. The target audience is people in the creative field; agencies, marketers, and artists.
What industry do you think your business is most related to?
Art & Design
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Love the flowing curvature and minimalism here. With a lot of vertical lines in "illuxion" the "I"'s "L"s and "U" and "N"s have a lot of similarities. All corners should slope at the same degree.
Nice flow to the letters. Digging the very custom feel of the letters, but probably a bit too 'handwritten'.
Slightly too minimal, but I love when the brain connects the dots that aren't there. The corners are too sharp.
Too simple but good example of inverted symmetry.
Great use of reoccuring shapes. illuxion is pretty opposite with straight lines, but love the gaps and fluidity.
"illuxion" is a play on the word "illusion". A "Lux" is a unit of light. Cameras capture light. We use cameras on robot arms to make cinematic magic. Lights, cameras, or robots DO NOT need to be featured in the logo.
Ideally the logo would feel like an elegant design trick-- a sleight of hand. Simple, clean, easily legible, but has a clever twist. When you see the logo, the audience should feel like they're looking at an illusion.
Since the x is in the middle of the word and differentiates it from the correct spelling, that feels like the right place to drop the magic. Use of negative space? Inverted letters? Mirroring?
All the examples are black and white but I think color will help our company to feel more approachable. A nice shade of blue would convey trust but open to any color choices.