The word Aiwos was used by our ancestors. It is an Proto-Indo-European Word (http://en.wikipedia.org/wiki/Proto-…n_language). Aiwos stands for both eternal and lifetime-lasting. We chose this business name because our products are aimed at exactly that: improving your skills and accomplishments in your lifetime to achieve an eternal effect on society or our world.
And ofcourse it is great that thousands years ago our ancestors, who were just starting to talk and walk on two legs, had a word for this. AIWOS, make your difference.
We all know the examples: Socrates, Einstein, Freud, Steve Jobs. People who had a normal life span, just as you have, but who achieved something great, something that reached beyond their graves, something that inspired and inspires a lot of people to this day. This is what our logo has to show, in a simple and convincing way.
You are the expert. You have years of experience and know-how about logo design. We like creative designs, with a message, while still keeping it lean and clean. Please use all your creative competence to help us make this step forward.